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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates
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In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit
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Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
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On the bankruptcy of internet companies: An empirical inquiry
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Effect of department structure on the organizational citizenship behavior–department effectiveness relationship
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Family communication and parental influence on children's brand attitudes
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The ‘real thing’: Branding authenticity in the luxury wine trade
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Designing teams for speedy product development: The moderating effect of technological complexity
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Building a national competitiveness program
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Could co-op advertising be a manufacturer's counterstrategy to store brands?
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An analysis and the effects of class-action lawsuits
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The role of price-matching characteristics in influencing store loyalty
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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
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International competition in mature, localized industries: Evidence from the U.S. furniture industry
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Power relationships among top managers: Does top management team power distribution matter for organizational performance?
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Personality-and-culture: The case of national extraversion and word-of-mouth
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How habit and satisfaction affects player retention for online gambling
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Urban renewal in Asia-Pacific: A comparative analysis of brainports for Sydney and Kuala Lumpur
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Active trust development of local senior managers in international subsidiaries
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The effectiveness of verbal prompts on sales
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The fight between store brands and national brands—What's the score?
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Does adaptation pay off?
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Involving suppliers in product development: Insights from R&D directors and project managers
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Value creation in the relationship life cycle: A quasi-longitudinal analysis
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The impacts of social capital on information technology outsourcing decisions: A case study of a Taiwanese high-tech firm
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Improving debt collection processes using rule-based decision engines: A case study of Capital One
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Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in Chile
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Framing political public relations: Measuring success of political communication strategies in Germany
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How market orientation affects female service employees in Thailand
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The impact of perceived corporate social responsibility on consumer behavior
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Consumer willingness to claim a price-matching refund: A look into the process
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The role of monitoring in interfirm exchange: Effects on partner unilateral cooperation
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Social capital, customer service orientation and creativity in retail stores
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Self and collective interest in business relationships
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Why firms do co-promotions in mature markets?
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Retaliation: The form of 21st century employment discrimination
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The Japanese private finance initiative and its application in the municipal solid waste management sector
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What Can We Learn from the Video Games Industry?
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Using design-and-build as an entry strategy to the Chinese construction market
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Comparative analysis of cost estimates of major public investment projects
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From canning jars to aerospace: An interview with R. David Hoover, Chairperson, Chief Executive Officer, and President of Ball Corporation
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Saying it like it isn't: The pros and cons of 360-degree feedback
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Contents of Volume 49
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Enabling knowledge creation and sharing in transnational projects
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Public relations by newly privatized businesses in Bosnia-Herzegovina
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Data mining model for identifying project profitability variables
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Stephen Hymer: Three phases, one approach?
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Centrality of customer and supplier interaction in innovation
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Project: The just necessary structure to reach your goals
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An architecture and development methodology for location-based services
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Utilisation of mobile handheld devices for care management at an Australian aged care facility
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The relationships between key stakeholders’ project performance and project success: Perceptions of Chinese construction supervising engineers
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The Elusive, yet Critical Challenge of Developing Global Leaders
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Mutual benefit as outcome indicator: Factors influencing perceptions of benefit in organization–public relationships
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A Conceptual Model of Value-Transparency in Supply
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B.T.K. Strangler versus Wichita Police Department: The significance of serial murder media relations
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News and corporate reputation: Empirical findings from the Netherlands
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Centre and periphery: Two speeds for the implementation of public relations in Spain
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Defining the characteristics of a lingering crisis: Lessons from the National Zoo
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Dancers in the dark: The myth of rationality in public relations
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The case for ethical propaganda within a democracy: Ivy Lee's successful 1913–1914 railroad rate campaign
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Romancing Singapore: When yesterday's success becomes today's challenge
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Listening to learn: “Inactive” publics of the arts as exemplar
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Employment Relations, Management Style and Flight Crew Attitudes at Low Cost Airline Subsidiaries:: The Cases of British Airways/Go and bmi/bmibaby
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The European Low Cost Airline Industry:: The Interplay of Business Strategy and Human Resources
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An investigation of management’s commitment to construction safety
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Conflict and managing consortia in private prison projects in Australia – Private prison operator responses
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Role of public private partnerships to manage risks in public sector projects in Hong Kong
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Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics
Fulltext Access 9 Pages 2006
Learning and locale: The role of information, memory and environment in determining export differentiation advantage
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Social alienation in a transitional economy: Antecedents and impact on attitude toward social reform
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The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs
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Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
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Ongoing search among industrial buyers
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Influence strategy efficacy in supplier–distributor relationships
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Management of buyer–supplier conflict: The case of the Turkish automotive industry
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Industrial buyers' risk aversion and channel selection
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Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?
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How interdependence affects subsidiary performance
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A cross-cultural test of the ‘five-factor model of personality and transformational leadership’
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Diversity at the executive suite: A resource-based approach to the customer orientation–organizational performance relationship
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An extension of the marriage metaphor in buyer–seller relationships: An exploration of individual level process dynamics
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Stock options expensing: An examination of agency and institutional theory explanations
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CEO attributes associated with attitude toward change: The direct and moderating effects of CEO tenure
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Sport publicity: Commitment's moderation of message effects
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Role stressors, service worker job resourcefulness, and job outcomes: An empirical analysis
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Top management team transactive memory, information gathering, and perceptual accuracy
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The effects of executive turnover on top management team's environmental scanning behavior after an environmental change
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Coercive strategy in interfirm cooperation: Mediating roles of interpersonal and interorganizational trust
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Does coercion drive firms to adopt ‘voluntary’ green initiatives? Relationships among coercion, superior firm resources, and voluntary green initiatives
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Economic incentives and small firms: Does it pay to be green?
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Is sustainable agriculture a viable strategy to improve farm income in Central America? A case study on coffee
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Process heuristics in organizational buying: Starting to fill a gap
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Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example
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Individual values, Organizational Context, and self-perceptions of employee creativity: Evidence from Egyptian organizations
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Customer orientation, conflict, and innovativeness in Japanese sales departments
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Distressed firms and the secular deterioration in usefulness of accounting information
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Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format
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Efficiency versus effectiveness in business networks
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Innovation orientation outcomes: The good and the bad
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