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Marketing Research Articles

What Really Works:
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Corporate Social Responsiveness:
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The rebuilt marketing machine
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Global leadership success through emotional and cultural intelligences
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The evolving role of cooperation among multinational corporations and indigenous organizations in transition economies: A migration away from confrontation
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Cross-border mergers and acquisitions: a response to environmental transformation
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How European Marketing Management Measures up to Take on the Future
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Developing Measurement Systems for Managing in the Knowledge Era
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Leadership as (Un)usual:
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Managerial Ownership and Firm Performance in Listed Danish Firms:
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The illusion of courage in social predictions: Underestimating the impact of fear of embarrassment on other people
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Comparing two tiny giants or two huge dwarfs? Preference reversals owing to number size framing
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Old wine in a new bottle: Impact of membership change on group creativity
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Procedural justice and status judgements: The moderating role of leader ingroup prototypicality
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Negative affect and job search: Further examination of the reverse causation hypothesis
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The physician values in practice scale: Construction and initial validation
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The relationship between spirituality, religiousness, and career adaptability
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Standardized project management may increase development projects success
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Configuration and Co-ordination of Value Activities in German Multinational Corporations
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Rejuvenating Customer Management:
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Skills Brokerage:
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From Application Outsourcing to Infrastructure Management:
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Supply Chain Collaboration:
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Managing Supply Networks:
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Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
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The role of routines in reducing pervasive uncertainty
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Measuring nonprofit marketing strategy performance: the case of museum stores
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Consumers' moral philosophies: identifying the idealist and the relativist
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Relational competency's role in Southeast Asia business partnerships
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Environmental Attitudes and their Relation to the Dominant Social Paradigm Among University Students In New Zealand and Australia
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Evaluating a Model of Industrial Relationship Performance: A Comparison of European and Chinese results using the IMP Data Base
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Designing and Implementing Internet Questionnaires Using Microsoft Excel
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Socialisation through Consumption: Teenagers and the Internet
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Information systems project abandonment: a stakeholder analysis
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Every Thursday: advertorials by Mobil Oil on the op-ed page of The New York Times
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Career interrupted? The case of the self-directed expatriate
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The influence of a business-process focus on category knowledge and internal control evaluation
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The accuracy of financial report projections of future environmental capital expenditures: a research note
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The personal quest for building global competence: A taxonomy of self-initiating career path strategies for gaining business experience abroad
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Factor-based path analysis to support subcontractor management
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Design-build pre-qualification and tendering approach for public projects
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Exploring the WOW in online-auction feedback
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International abstracts of research in marketing
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Career paths of global managers: Towards future research
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Effects of coupons on brand categorization and choice of fast foods in China
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Developing and validating a multidimensional nonprofit brand orientation scale
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Knowledge transfer upon repatriation
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Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory
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Bridges over troubled water: suppliers as connective nodes in global supply networks
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From global careers to talent flow: Reinterpreting 'brain drain'
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Looking for the 'bigger picture': An application of the appreciative inquiry method in Renfrewshire Council for Voluntary Services
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Communication skills importance and proficiency: perception differences between IS staff and IS users
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Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast
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Playing to win: an explorative study of marketing strategies of small ethnic retail entrepreneurs in the UK
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The service quality-loyalty relationship in retail services: does commitment matter?
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Shopping styles of working Chinese females
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Growth without profit: explaining the internet transaction profitability paradox
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Delivering customer value online: an analysis of practices, applications, and performance
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Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?
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Small and medium-sized firms' import behavior: The case of Danish industrial purchasers
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Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast
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Cultural determinants of customer- and learning-oriented value systems and their joint effects on firm performance
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Top management team diversity and innovativeness: The moderating role of interfunctional coordination
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'Introducing Mr. Kau Kau': Using 'Prepared Role' to Facilitate Student Learning in International Marketing
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A Profile of Adopters and Non-adopters of eCommerce in SME Professional Service Firms
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An experimental investigation of scanner data preparation strategies for consumer choice models
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Country-of-origin effects in consumer processing of advertising claims
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Using case methods in the study of contemporary business networks
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Email training significantly reduces email defects
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On bad decisions and deciding badly: When intention-behavior inconsistency is regrettable
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Liquidity implications of reverse logistics for retailers: A Markov chain approach
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The different faces of coupon elasticity
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The interactive effects of conscientiousness, work effort, and psychological climate on job performance
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The current and future sales impact of a retail frequency reward program
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Examination of the structure of Irish students' vocational interests and competence perceptions
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Can bottles speak volumes? The effect of package shape on how much to buy
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The role of cumulative online purchasing experience in service recovery management
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Examining the relationship of leadership and physical distance with business unit performance
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Predicting intentions to return to the Web site: Extending the dual mediation hypothesis
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Marching to the beat of a different drummer: Examining the impact of pacing congruence
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Wearing out your shoes to prevent someone else from stepping into them: Anticipated regret and social takeover in sequential decisions
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Shipping charges and shipping-charge skepticism: Implications for direct marketers' pricing formats
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The effect of acquisition channels on customer loyalty and cross-buying
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Decision support for real-time, dynamic decision-making tasks
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The influence of interdependent self-construal on procedural fairness effects
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Online business: tailoring your business environment in order to compete
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Pre-sale vs. Post-sale e-satisfaction: Impact on repurchase intention and overall satisfaction
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Psychological consequences on prices expectations of the currency as a unit of account
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Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood
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The Future of an Illusion:
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A Terror Management Perspective on the Persuasiveness of Fear Appeals
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Corporate Boards as Assets for Operating in the New Europe:
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Volunteer Behavior: A Hierarchical Model Approach for Investigating Its Trait and Functional Motive Antecedents
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A forecast of globalization, international business and trade: report from a Delphi study
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Range Model of Judgments
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Characteristics of Japanese FDI in the East and the West: Understanding the strategic motives of Japanese investment
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Practicing what we preach: Using professional degree principles to improve HRIR and management teaching
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The Field of Strategy:
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Obtaining R&D Joint Venture Co-operation Under Prisoners' Dilemma Incentives:
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Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
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