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Marketing Research Articles

Instrumental and interpersonal determinants of relationship satisfaction and commitment in industrial markets
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Tactical implementation and Murphy's law: factors affecting the severity of problems
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The dynamics of buyers' perceived costs during a relationship development process: an empirical assessment
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Balancing exploration and exploitation: The moderating role of competitive intensity
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Emotional intensity as a function of psychological distance and cultural orientation
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Ab components' impact on brand preference
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An examination of the relationship between research productivity in prestigious business journals and popular press business school rankings
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Spatial competitive interaction of retail store formats: modeling proposal and empirical results
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Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
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The performance impact of marketing resources
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How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study
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The role of commitment in foreign-Japanese relationships: mediating performance for foreign sellers in Japan
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Examining customer value perceptions of organizational buyers when sourcing from multiple vendors
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Charity retailers in competition for merchandise: examining how consumers dispose of used goods
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Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms
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Examining the dynamics of consumer expectations in a Chinese context
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Equity control and the survival of international joint ventures: a contingency approach
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Contract strategy for design management in the design and build system
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A meta-analysis of the relationship between organizational commitment and salesperson job performance: 25 years of research
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Learning from experience in international alliances: antecedents and firm performance implications
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Consumers' decision-making process and their online shopping behavior: a clickstream analysis
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The intention to use computerized reservation systems: the moderating effects of organizational support and supplier incentive
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The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis
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Repeated Binary Logit: Analysing Variation in Behavioural Loyalty
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Interactivity and vividness effects on social presence and involvement with a web-based advertisement
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Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet
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Reassessing the pleasures of store shopping
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Information technology at IKEA: an “open sesame” solution or just another type of facility?
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Four characters on the stage playing three games: performing arts consumption in Spain
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Behavioral outcomes from online auctions: reserve price, reserve disclosure, and initial bidding influences in the decision process
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The brand attitude formation process of emotional and informational ads
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The influence of purchase situation on buying center structure and involvement: a select meta-analysis of organizational buying behavior research
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Self-perceived strategic network identity and its effects on market performance in alliance relationships
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The entrepreneur's business model: toward a unified perspective
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When are international managers a cost effective solution? The rationale of transaction cost economics applied to staffing decisions in MNCs
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The effects of perceived technological incongruence on perceptions of fit between countries, products, and attributes
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Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers
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Relationship marketing orientation: scale development and cross-cultural validation
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Stressors and job outcomes in sales: a triphasic model versus a linear-quadratic-interactive model
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Consumers during crisis: responses from the middle class in Argentina
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Building contemporary brands: a sponsorship-based strategy
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Developing strategic orientation in China: antecedents and consequences of market and innovation orientations
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Market share, profit margin, and marketing efficiency of early movers, bricks and clicks, and specialists in e-commerce
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Organisational identities, identification and positioning: learning from political fields
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Integrated multichannel communication strategies: Evaluating the return on marketing objectives--the case of the 2004 Ford F-150 launch
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The usefulness of bidders' reputation ratings to sellers in online auctions
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Price developments after a nominal shock: Benford's Law and psychological pricing after the euro introduction
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Buying and selling exchange goods: Outcome information, curiosity and the endowment effect
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Price-Matching Guarantees and Consumer Evaluations of Price Information
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Contextual Influences on Omission Neglect in the Fault Tree Paradigm
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Creating brand identity: a study of evaluation of new brand names
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The Unconscious Consumer: Effects of Environment on Consumer Behavior
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Measuring and modeling the (limited) reliability of free choice attitude questions
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A practical anonymous off-line multi-authority payment scheme
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The role of project management in university computing resource departments
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The fear of public relations in foreign affairs: an examination of the 1963 Fulbright Hearings into foreign agents
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Developing career capital for global careers: The role of international assignments
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Drivers of knowledge management in the corporate environment
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Five decades of Mexican public relations in the United States: from propaganda to strategic counsel
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Revelations of an ecological perspective: Issues, inertia, and the public opinion environment of organizational populations
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Metabolife's meaning: A call for the constitutive study of public relations
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Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication
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Public relations practice and political change in South Africa
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Future of public relations in United Arab Emirates institutions
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Public relations practice in the Arab World: A critical assessment
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The competitive impact of service process improvement: Examining customers' waiting experiences in retail markets
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Statistical analysis of causes for design change in highway construction on Taiwan
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Project management turnover: causes and effects on project performance
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The Influence of National Culture on the Adoption Status of Innovations:
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Visioning the Pathway:
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Sustainable Project Life Cycle Management: the need to integrate life cycles in the manufacturing sector
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The Business Case for Corporate Sustainability:
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Sharing Sensitive Information in Supply Relationships:
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Senior management perceptions of project management competence
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The determinants and evaluation of merger success
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It's the distribution, stupid!
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On the edge: Perceptions and responses to life imbalance
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The lessons from stakeholder theory for U.S. business leaders
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VOLUME CONTENTS, AUTHOR INDEX AND kEYWORD INDEX
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Future directions for international entrepreneurship research
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The Protean Organization:
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Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
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Exploring the role of national culture in the management of large-scale international science projects
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Can retailers get higher prices for “end-of-life” inventory through online auctions?
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Distinguishing between feelings and emotions in understanding communication effects
Fulltext Access 11 Pages 2005
Expansion strategy of international hotel firms
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Modifying consumer search processes in enhanced on-line interfaces
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Subordinate-manager gender combination and perceived leadership style influence on emotions, self-esteem and organizational commitment
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Modeling the selection of fast-food franchises among Japanese consumers
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Financial services consumption behavior across Hispanic American consumers
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Institutional ownership and CEO compensation: a longitudinal examination
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A model of consumer web navigational behavior: conceptual development and application
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Modeling the impact of internet atmospherics on surfer behavior
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An integrated model of attitude and affect
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Effects of quality management and marketing on organizational performance
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Earnings management, surplus free cash flow, and external monitoring
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Organizational learning capability: a proposal of measurement
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Marketing as an engine of business growth: a cross-functional perspective
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Entry modes of foreign direct investment in China: a multinomial logit approach
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The SERPVAL scale: a multi-item instrument for measuring service personal values
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