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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Competing in the global marketplace: The case of India and China
Fulltext Access 8 Pages 2005
Participative public relations: Power to the people or legitimacy for government discourse?
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Imperializing spin cycles: A postcolonial look at public relations, greenwashing, and the separation of publics
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Virtual public relations in the United Arab Emirates: A case study of 20 UAE organizations' use of the Internet
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Going head to head: Content analysis of high profile conflicts as played out in the press
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Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective
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Diffusion of Mobile Terminals in China
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Retail Internationalisation:
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Embracing and Exploiting Industry Turbulence:
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The all-American beer: a case of inferior standard (taste) prevailing?
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The under-reported impact of age discrimination and its threat to business vitality
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Time, attention, authenticity and consumer benefits of the Web
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Investigating large-scale sponsorship relationships as co-marketing alliances
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World system and its agents: analysis of the registrants of Foreign Agent Registration Act (FARA)
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The importance of structure and process to strategy implementation
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Solidarity Day at Unión Fenosa in Spain
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Reframing public relations: The evolution of a reflective paradigm for organizational legitimization
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Strategic corporate social responsibility as global brand insurance
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Conflict, strategic management, and public relations
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Conversations on what the market wants from HR graduates, and how can we institutionalize innovation in teaching
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The Role of Conscious Awareness in Consumer Behavior
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Post-It® Note Persuasion: A Sticky Influence
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The Interactive Effects of Mood and Involvement on Brand Extension Evaluations
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Does the “management approach” contribute to segment reporting transparency?
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Consumer Trust and Advice Acceptance: The Moderating Roles of Benevolence, Expertise, and Negative Emotions
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Materialism and the Family Structure-Stress Relation
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Entrepreneurs: Invent a new brand name or revive an old one?
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The practices of effective managerial coaches
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An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates
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The influence of price trend expectations on price trend perceptions: Why the Euro seems to make life more expensive?
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Animating the big middle
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Maintaining a committed online customer: A study across search-experience-credence products
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Co-branding on industrial markets
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Re-aligning rationality: Crisis management and prisoner abuses in Iraq
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Trust as sensemaking: the microdynamics of trust in interfirm alliances
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The influence of project autonomy on project success
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Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
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Purchase occasion influence on the role of music in advertising
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Sales technology within the salesperson's relationships: A research agenda
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A dominant product-dominant country framework of industrial export segmentation
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Congruence between risk management theory and practice in Hong Kong vendor-driven IT projects
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The effect of systemic errors on optimal project buffers
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Business relationships on different waves: Paradigm shift and marketing orientation revisited
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Stochastic resource-constrained scheduling for repetitive construction projects with uncertain supply of resources and funding
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Critical determinants of construction tendering costs: Quantity surveyors' standpoint
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Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets: Themes and research perspectives
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Exploring the role of expert power in channel management: An empirical study
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Client versus contractor perspectives on project success criteria
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Retailer community embeddedness and consumer patronage
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Evaluation of stakeholder influence in the implementation of construction projects
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Challenging accounts: Public relations and a tale of two revolutions
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Global careers: New phenomenon or new perspectives?
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Newsgroup participants as opinion leaders and seekers in online and offline communication environments
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Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates
Fulltext Access 8 Pages 2005
Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination
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Development of life cycle costing framework for highway bridges in Myanmar
Fulltext Access 8 Pages 2005
Voting on the agenda: the key to social efficient meetings
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Appraisal of value engineering in construction in Southeast Asia
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Information-processing demands and the multinational enterprise: a comparison of foreign and domestic earnings estimates
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The response of real estate investment trust returns to macroeconomic shocks
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Project Scheduling using Dependency Structure Matrix
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A tool for managing projects: an analytic parameterization of the S-curve
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The impacts of charismatic leadership style on team cohesiveness and overall performance during ERP implementation
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Simulation-based estimation for correlated cost elements
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On the psychology of 'if only': Regret and the comparison between factual and counterfactual outcomes
Fulltext Access 9 Pages 2005
Supply chain management and the evolution of the “Big Middle”
Fulltext Access 9 Pages 2005
Another dimension to explicating relationships: measuring inter-organizational linkages
Fulltext Access 9 Pages 2005
Analysis of adjudication determinations made under security of payment legislation in New South Wales
Fulltext Access 9 Pages 2005
Stealing thunder: Analysis of the effects of proactive disclosure of crisis information
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The C-OAR-SE procedure for scale development in marketing: a comment
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Exploring the knowledge inventory in project-based organisations: a case study
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Types of collaboration between foreign contractors and their Chinese partners
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What do construction project planners do?
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Attributes and levels of programme management competence: an interpretive study
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Transferring projects to their final users: The effect of planning and preparations for commissioning on project success
Fulltext Access 9 Pages 2005
Evaluating project teaming strategies for construction of Taipei 101 using resource-based theory
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Primary presidential election campaign messages in 2004: A functional analysis of candidates' news releases
Fulltext Access 9 Pages 2005
Cultural differences in project management capabilities: A field study
Fulltext Access 9 Pages 2005
Staffing renewal projects by voluntary enrolment
Fulltext Access 9 Pages 2005
Developing a value-centred proposal for assessing project success
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Decision support system for selecting the proper project delivery method using analytical hierarchy process (AHP)
Fulltext Access 9 Pages 2005
Safety cultural divergences among management, supervisory and worker groups in Hong Kong construction industry
Fulltext Access 9 Pages 2005
Managing team entrees and withdrawals during the project life cycle
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Intervening conditions on the management of project risk: Dealing with uncertainty in information technology projects
Fulltext Access 9 Pages 2005
The dimensional stability of the standards used in the disconfirmation paradigm
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Diffusion of traditional and new media tactics in crisis communication
Fulltext Access 9 Pages 2005
Weathering the storm: Hauser's Vernacular Voices, public relations and the Roman Catholic Church's sexual abuse scandal
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From liftoff to landing: NASA's crisis communications and resulting media coverage following the Challenger and Columbia tragedies
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Commentary: new technologies, public relations, and democracy
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Challenges in Colombia for public relations professionals: a qualitative assessment of the economic and political environments
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Un-presidented: a qualitative framing analysis of the NAACP's public relations response to the 2000 presidential election
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We have rights too: examining the existence of professional prejudice and discrimination against public relations
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Web power: a survey of practitioners' World Wide Web use and their perceptions of its effects on their decision-making power
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A memetic paradigm of project management
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What's in a Name? Persuasion Perhaps
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Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation
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The Role of Anticipated Emotions in the Endowment Effect
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Buyers Versus Sellers: How They Differ in Their Responses to Framed Outcomes
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Federal do not call registry is here to stay: What's next for direct marketing regulation?
Fulltext Access 9 Pages 2005
Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level
Fulltext Access 9 Pages 2005
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