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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Postcard from the Steppes: a snapshot of public relations and culture in Kazakhstan
Fulltext Access 6 Pages 2005
Trust and public relations: Center and edge
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Towards a postmodern understanding of crisis communication
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Cyber-PR and “dynamic touch”
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Sustaining edges: CSR, postmodern play, and SMEs
Fulltext Access 6 Pages 2005
The concept of the “Big Middle”
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Commentary: Challenges for Arab and American public relations and public diplomacy in a global age
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Imperative for an Arab model of public relations as a framework for diplomatic, corporate and nongovernmental organization relationships
Fulltext Access 6 Pages 2005
In the lap of luxury: An interview with Maggy Siegel
Fulltext Access 6 Pages 2005
Crisis as usual: Organizational dysfunction and public relations
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Editorial Comment: Agreement between reviewers of Journal of Economic Psychology submissions
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Social entrepreneurship: Creating new business models to serve the poor
Fulltext Access 6 Pages 2005
Smaller teams-better teamwork: How to keep project teams small
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Human resource management in a global environment: Keys for personal and organizational success: An interview with Eliza Hermann
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Exchange Taboos From an Interpretive Perspective
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The Price of Friendship: When, Why, and How Relational Norms Guide Social Exchange Behavior
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Should I advertise on the interstate?
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Response to comments on 'Power to all our Friends? Living with imbalance in supplier-retailer relationships'
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Six key points to merge project marketing into project management
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Creating value by delivering integrated solutions
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Characteristics of knowledge sharing communities in project organizations
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Sense-making as a process within complex service-led projects
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Successful management of strategic intentions through multiple projects - Reflections from empirical study
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Project business concepts based on modularity - improved manoeuvrability through unstable structures
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The impact of principal-agent relationship and contract type on communication between project owner and manager
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The value of customer satisfaction surveys for project-based organizations: symbolic, technical, or none
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Frames and inscriptions: tracing a way to understand IT-dependent change projects
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Process improvement in project expediting: there must be a better way
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The role of pilot studies in reducing risk on projects and programmes
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Volume 30 Contents and Author Index
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Why a poor governance environment does not deter foreign direct investment: The case of China and its implications for investment protection
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The effects of work-family conflict and family-work conflict on nonattendance behaviors
Fulltext Access 7 Pages 2005
A social learning theory of cross-functional case education
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Teen internet mavens: influence in family decision making
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Perceptions of sales force automation: Differences between sales force and management
Fulltext Access 7 Pages 2005
It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
Fulltext Access 7 Pages 2005
The Board and the Next Technology Breakthrough
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Barriers to Information Management
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Managing New Business Ventures
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The Contribution of Organizational Design to Safety
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Management and Governance in Dutch SMEs
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Threats to international operations: dealing with political risk at the firm level
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A procedure for eliminating additive bias from cross-cultural survey data
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Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards
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Is collectivism a liability? The impact of culture on organizational trust and customer orientation: a seven-nation study
Fulltext Access 7 Pages 2005
Cause-brand alliances: does the cause help the brand or does the brand help the cause?
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Relationship outcomes of perceived ethical sales behavior: the customer's perspective
Fulltext Access 7 Pages 2005
An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors
Fulltext Access 7 Pages 2005
The role of affective expectations in memory for a service encounter
Fulltext Access 7 Pages 2005
Advertising repetition and quality perception
Fulltext Access 7 Pages 2005
Face-to-face communication: Is it really necessary in a digitizing world?
Fulltext Access 7 Pages 2005
The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force
Fulltext Access 7 Pages 2005
The influence of formal controls on customer interactivity in new product development
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Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals
Fulltext Access 7 Pages 2005
Covalence and ionic bonding in business-to-business relationships: Insights from chemistry
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Supply chain cost management and value-based pricing
Fulltext Access 7 Pages 2005
A strategic approach to industrial product pricing: The pricing plan
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Controlled infection! Spreading the brand message through viral marketing
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Projects as search processes
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Volume Contents and Author Index
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Taking in the view from the edge: Issues management recontextualized
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Radical activist tactics: Overturning public relations conceptualizations
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Index Volume 31, 2005
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Teaching public relations in the information age: A case study at an Egyptian university
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Differential gender orientation in public relations: Implications for career choices
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Using P2P sharing activity to improve business decision making: proof of concept for estimating product life-cycle
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In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice
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Behavior Activation Is Not Enough
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How Does Shopping With Others Influence Impulsive Purchasing?
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The Power and Limitations of Social Relational Framing for Understanding Consumer Decision Processes
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Ethics and efficiency and the role for government in fostering ethical conduct within the framework of Altman's behavioral model
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Opportunities and challenges in multichannel marketing: An introduction to the special issue
Fulltext Access 7 Pages 2005
Lessons from the Untold Success Story:
Fulltext Access 7 Pages 2005
Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Fulltext Access 7 Pages 2005
Spotlight on strategic management
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Understanding internally generated risks in projects
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A passion for pets: An interview with Philip L. Francis, Chairperson and CEO of PETsMART, Inc.
Fulltext Access 7 Pages 2005
Something old, something new: The mission of the leadership quarterly
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Perceived retail crowding and shopping satisfaction: the role of shopping values
Fulltext Access 8 Pages 2005
Minority response to ethnically similar models in advertisements: an application of accommodation theory
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Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective
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Testing the indifference between a binary lottery and its edited components using observed estimates of variability
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Hindsight bias and outcome-consistent thoughts when observing and making service provider decisions
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Measuring business-to-business professional service quality and its consequences
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Researching cultural metaphors in action: metaphors of computing technology in contemporary U.S. life
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Halsey-Evans-Relocation of operations
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Predictors of self-efficacy for cognitive ability employment testing
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Explosion of the leadership field and LQ's changing of the editorial guard
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Relationships among geographic dispersion, team processes, and effectiveness in software development work teams
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Situational influences on consumers' attitudes and behavior
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Cognitive and affective trust in service relationships
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Mall atmospherics: the interaction effects of the mall environment on shopping behavior
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The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective
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Progress and promise: the last decade of international marketing research
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Presidential leadership and charisma: The effects of metaphor
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Two women pioneers who led the way: An interview with Rosemary Stewart with reflections on the life and times of Mary Parker Follett
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On the sociocognitive dynamics between categories and product models in mature markets
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Modeling privatization as a firm strategy in transition economies
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A conceptual and empirical comparison of three market orientation scales
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What matters about internationalization: a market-based assessment
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