کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
1011803 939117 2017 13 صفحه PDF ندارد دانلود رایگان
عنوان انگلیسی مقاله
Bike-traveling as a growing phenomenon: Role of attributes, value, satisfaction, desire, and gender in developing loyalty
ترجمه فارسی عنوان
سفر با دوچرخه به عنوان یک پدیده در حال رشد: نقش ویژگی، ارزش، رضایت، میل و جنسیت در وفاداری رو به رشد
کلمات کلیدی
مسافران دوچرخه سوار. وفاداری؛ رضایت؛ جنسیت
Bicycle travelers; Loyalty; Satisfaction; Gender
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی


• This study developed a loyalty model in a bike-traveling context.
• Moderating impact of gender was identified.
• Value, satisfaction, and desire played a mediating role.

This research was designed to investigate the role of bike-tourism attributes, perceived value, satisfaction, desire, and gender in bicyclers' loyalty generation process. We employed a survey methodology. Using the data collected from members of bicycle clubs in China, we conducted a structural analysis and test for metric invariance. Results showed that our theoretical model explained a sufficient amount of the variance in loyalty; the hypothesized relationships in our research framework were generally supported; and cognitive, evaluative, and motivational processes were significant mediators. Moreover, the proposed moderating impact of gender was partially supported. Overall, our empirical findings make a significant contribution to advancing our knowledge of how product attributes, value, satisfaction, and desire are related and how these relationships are affected by gender in the formation of bicycle travelers' loyalty.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 59, April 2017, Pages 91–103
نویسندگان
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