کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
1011807 939117 2017 15 صفحه PDF ندارد دانلود رایگان
عنوان انگلیسی مقاله
Travelers' switching behavior in the airline industry from the perspective of the push-pull-mooring framework
ترجمه فارسی عنوان
رفتار سوئیچینگ مسافران در صنعت هواپیمایی از منظر چارچوب فشار - کشش - مورنج
کلمات کلیدی
مسافران هوایی؛ قصد سوئیچینگ ؛ مدل فشار کشش مورنج (PPM)
Air travelers; Switching intention; Push-pull-mooring (PPM) model
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی


• New components of PPM dimensions were discovered.
• The adequacy of the second-order PPM model was identified.
• The PPM dimensions all had a significant impact on switching intention.
• The moderating role of mooring dimension was notable.

We tested the applicability of the push-pull-mooring (PPM) migration theory to travelers' airline selection in order to clarify their switching behavior. Based on the extensive review of the literature and open-ended survey, we identified the constituents of four push, three pull, and four mooring factors. A field survey was conducted at an international airport in South Korea, and a total of 529 complete responses were used for data analysis. Our results showed that the PPM model comprising the second-order factor structure provided an acceptable representation of the observed variables in a comparison with the first-order construct model. Results of the structural analysis also indicated that all PPM categories directly affected switching intention. In addition, mooring dimension had a significant moderating effect on the relationship between pull category and switching intention. However, no moderating effect of mooring factor on the relationship between push factor and switching intention was found.

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ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 59, April 2017, Pages 139–153
نویسندگان
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