Think Again Before You Buy: The Relationship between Self-regulation and Impulsive Buying Behaviors among Jakarta Young Adults

Impulsive buying behavior is a phenomenon that usually occurs among groups of individuals who have just started to earn income in metropolitan cities such as Jakarta. Young adults are on a stage in their lives where they experience a transition from being financially dependent to fully financially independent individuals. This stage is also marked by the establishment of certain goals that are usually related to monetary issues. Thus, self-regulation is needed to control urges for impulsive buying of unnecessary goods. The result of the study indicates that a negative correlation exists between self-regulation and impulsive buying behavior (r = -.267, p<0.01).