Interaction of Ethnic Stereotypes and Shared Identity in Intercultural Communication

The article explores ethnic stereotypes in interaction with shared identity in the intercultural communication. The key idea is to identify the salient features of ethnic stereotypes with the goal to manage stereotyping in light of the cognitive theory highlighting categorization, conceptualization, cognition, etc. The theory is validated by empirical approach. I argue specifically in favor of building a shared identity the analysis of which showed the possibility of stereotypes considerable reduction. I share scholars’ findings of cognitive mechanism that makes deductions based on the relevant facts of individuals with whom they share identity. Several examples confirm and illustrate how de-stereotyping works and verify our findings.