Charges on Parking in Shopping Malls: Evidence from Turkey

Shopping Malls are diffusing in Turkey because it provides comfortable shopping opportunities to consumers. It is accepted that shopping malls show special kind of network externalities and because of that reason it is an example of two-sided markets. Merchants in shopping mall benefit from the numerical value of visitors in shopping mall and so management of this shopping mall utilize from numbers of consumers, too. Therefore, rational managers should encourage consumers to visit their malls. However, management of some shopping malls charge parking so that this fee will be discouraging factor for consumers. The purpose of this study is to search the decision of rational managers of shopping malls about parking fee by using profit functions. Can the charges be profitable or not for rational managers? In which conditions it can be preferred?