کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1116544 | 1488461 | 2013 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The Effect of Social Media on Personal Branding Efforts of Top Level Executives
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
Personal branding is the process whereby people and their careers are marked as brands and it differs from reputation management and impression management with its purpose. It is directly intended to create an asset and brand equity that pertains to a particular person or individual. Usually branding efforts require extensive financial support for promotion to create brand awareness and afterwards brand loyalty. Social media, with its ideological and technological structure, gives the opportunity to the people to promote themselves as brands in a relatively cheap and efficient manner.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 99, 6 November 2013, Pages 465-473
Journal: Procedia - Social and Behavioral Sciences - Volume 99, 6 November 2013, Pages 465-473