Using Group Brainstorming in Industrial Design Context: Factors Inhibit and Exhibit

Brainstorming is a series of procedures designed to maximize the productivity of groups. This study examines two main factors, production loss and ownership of the topic that influence the performance in group brainstorming. 115 groups from 6 different universities have participated in this experiment study. The data is analyzed at group-level. Results reveal that production blocking is negatively related to the group brainstorming performance whereas evaluation apprehension is positively related to the performance of group brainstorming. Ownership of the topic is related to the performance too. The results are of potential interest to industrial design context, educators, and researchers.