Strategic Management for the Internationalization and Cooperative Markets

During last 20 years the cooperative sector has succumbed to the exponential growth of the commercial enterprises. This growth of the private commercial competition, and especially the world limit of the free market, agile, modern, and tech, dynamic, structures a difficult area of expansion for the farm industrial cooperatives, since his priorities divide for assuring, first hand, the sale of the production, and if a market promote a few lacks of alternatives for the sale of the product. The cooperative sector in Spain is a clear representative of the industry of the rural way, and in many cases it is the reason of development in these zones, and without which, a great economic contribution would get lost for the maintenance of the revenue per capita of the inhabitants of these zones.The cooperative sector, though he supposes a minimal percentage of the world market, needs from an opening to new international markets, and the strategy, in moments as the current ones, they provoke that they are based on determinations that avoid high quotas of risk, but that contribute profitability that allows the standardization of this market in order that in moments of economic prosperity they allow an improvement of the conditions reached at this moment. This work tries to show the Strategies of the cooperative sector for the development of new channels of international commercialization that allow to mitigate the effects of the risk. For many years the cooperativism and the commercialization has turned into an economic reality consolidated for the agrarian sector (Martín, Molina y Ruiz: 2009), For what these companies constitute, undoubtedly, a very important subsector of the cooperativism both in terms of number of cooperatives and in turnover, and therefore with a major efficiency in the sales with regard to the rest of the traditional sectors of the agrarian cooperativism.The improvement is revealed in the major profitability obtained by the same ones, so much in static terms (countable ratios of economic or financial profitability, since in dynamic terms (Caballer y Segura, 1995), But the high standardization reached in the technology of the processes of production of the food-processing commercialization, joined the subordination of the function of operations in the area of the cooperative, which he has led to the proportionality between costs and income, which make useless the attempts of establishing an ideal dimension (Vidal et al., 1999). The intention of realizing a previous analysis of the efficiency of the cooperatives has to centre on comparing, basically, the cooperative form of company with his capitalist counterpart, affecting in someone of the principal differences between both: global aims, systems of control and representation, distribution of surpluses and transfer of the property, etc., and the form in which these differences concern the objective achievement of the function of the company (Enke, 1945; Clark, 1952; Helmberger, 1964; Anderson et al., 1979; Anderson et al., 1980), and the result will suppose the obtaining of a point of balance to carry out the new strategic dimension of internationalization of the cooperative.