Green Initiatives Development: A case Study on Strategy Development Process (SDP) of Green Building-integrated Energy Efficiency (EE)

Amidst the progressive development of built environment, the energy and electricity consumption in construction and building sectors contributes to the climatic change and energy insecurity in Malaysia. While many sustainability tools, schemes, and programs attempted to address the environmental issues, the initiatives would rather face the challenges of its strategic planning. Therefore, the paper primary objective is providing the SDP's descriptive strategy in the case of building-integrated EE project. This attempt would anticipate outcome that could improve the quality of life environmentally, socially and economically, hence, indicating a sustainable development.