کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
572049 877331 2016 5 صفحه PDF ندارد دانلود رایگان
عنوان انگلیسی مقاله
Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents
ترجمه فارسی عنوان
تقویت رفتار ایمنی: هنجارهای توصیفی تشویق کننده استفاده از صندلی کودک در میان پدر و مادرهای با مشارکت کم
کلمات کلیدی
هنجارهای توصیفی؛ تجدید نظر هنجاری؛ بازاریابی اجتماعی؛ موانع ایمنی کودک؛ پیشگیری از آسیب دیدگی
Descriptive norms; Normative appeals; Social marketing; Child safety restraints; Injury prevention
موضوعات مرتبط
مهندسی و علوم پایه مهندسی شیمی بهداشت و امنیت شیمی
چکیده انگلیسی


• Descriptive norms highlight behaviours others are engaging in.
• Integrating descriptive norms into booster seat safety campaign improved outcomes.
• Benefits primarily seen in parents reporting low topic involvement.
• Descriptive norms are easy to use and understand, bring value to safety campaigns.
• Paper also details novel way of measuring safety seat behavioural intentions.

Campaigns advocating behavioural changes often employ social norms as a motivating technique, favouring injunctive norms (what is typically approved or disapproved) over descriptive norms (what is typically done). Here, we investigate an upside to including descriptive norms in health and safety appeals. Because descriptive norms are easy to process and understand, they should provide a heuristic to guide behaviour in those individuals who lack the interest or motivation to reflect on the advocated behaviour more deeply. When those descriptive norms are positive – suggesting that what is done is consistent with what ought to be done – including them in campaigns should be particularly beneficial at influencing this low-involvement segment. We test this proposition via research examining booster seat use amongst parents with children of booster seat age, and find that incorporating positive descriptive norms into a related campaign is particularly impactful for parents who report low involvement in the topic of booster seat safety. Descriptive norms are easy to state and easy to understand, and our research suggests that these norms resonate with low involvement individuals. As a result, we recommend incorporating descriptive norms when possible into health and safety campaigns.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Accident Analysis & Prevention - Volume 92, July 2016, Pages 184–188
نویسندگان
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