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Marketing Research Articles

Corporate board attributes and bankruptcy
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Alternative approaches for thinking about and modeling consumer decisions in relationships
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Social Influence on consumer decisions: Motives, modes, and consequences
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Understanding the richness of brand relationships: Research dialogue on brands as intentional agents
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Career Adapt-Abilities Scale–Portugal Form: Psychometric properties and relationships to employment status
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Five trademark law strategies for managing brands
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BOOKS ON THE HORIZON
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Fairness in business: Does it matter, and what does it mean?
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The Britney Spears universe: Social media and viral marketing at its best
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BOOKS ON THE HORIZON
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Special Issue: Research perspectives in the management of complex service systems
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We may have hired Dr. Jekyll, but we ended up with Mr. Hyde
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Technological expectation and consumer preferences for product form
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Entrepreneurship, muddling through, and Indian Internet-enabled SMEs
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Green power electricity, public policy and disjointed incrementalism
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Consumer perception of taboo in ads
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Resource interaction in inter-organizational networks: Introduction to the special issue
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Increasing customer equity of luxury fashion brands through nurturing consumer attitude
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
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Intègraphy: A multi-method approach to situational analysis
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Me/my research/avatar
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Monozygotic twins or unrelated stepchildren? On the relationship between economic psychology and behavioral economics
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How to say “no”: Conviction and identity attributions in persuasive refusal
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Construct clarity in human resource management research: Introduction to the special issue
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Advancing relationship management theory: Mapping the continuum of relationship types
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Messaging, music, and mailbags: How technical design and entertainment boost the performance of environmental organizations’ podcasts
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Gauging the public's preparedness for mobile public relations: The “Text for Haiti” campaign
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Political participation and web 2.0 in Europe: A case study of Facebook
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Construct clarity: Multidisciplinary considerations and an illustration using human capital
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Beyond expectations: The effect of regulatory focus on consumer satisfaction
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Hooray for Hollywood? The 2011 Golden Globes and Ricky Gervais’ image repair strategies
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Sound symbolism effects across languages: Implications for global brand names
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Relocating empowerment as a management concept for Asia
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Encouraging innovation in business relationships—A research note
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Muddling through and TV enterprising in Sweden
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How do brand communities generate brand relationships? Intermediate mechanisms
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Intention to comply with crisis messages communicated via social media
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Supplier inferences to enhance private label perceptions
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The accountability gap: The use of preliminary and evaluative research in Spain
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The impact of internal communication on strategic and economic effects in Serbian companies
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A Lindblomian perspective on customer complaint management policies
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High stakes: U.S. nonprofit organizations and the U.S. standing abroad
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Print advertising: Celebrity presenters
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The Fourth Estate is dead, long live the Fourth Estate: A new military mindset for a rapidly evolving communication environment
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Print advertising: White space
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Print advertising: Executional factors and the RPB Grid
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Exploring and modelling elements of information management that contribute towards making positive impacts: An outcome based approach for senior managers in a local government setting
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Would you do something for me? The effects of money activation on social preferences and social behavior in young children
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Measuring service experience: Applying the satisfaction with travel scale in public transport
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Does Gibrat's law hold for retailing? Evidence from Sweden
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Measures and measurement: Process and practise
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Green marketing and its impact on supply chain management in industrial markets
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Cultural values and higher education choices: Chinese families
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Australian franchising research: Review, synthesis and future research directions
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Some philosophical problems for service-dominant logic in marketing
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Brand avoidance, genetic modification, and brandlessness
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Experiential analysis of automotive consumption
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Digital service analysis and design: The role of process modelling
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Implementing an IT service information management framework: The case of COTEMAR
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A case analysis of the adoption of Internet applications by local sporting bodies in New Zealand
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Impact of positioning strategies on service firm performance
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Refund depth effects on the impact of price-beating guarantees
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Identifying the best practices of media catching: A national survey of media relations practitioners
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Wake up and smell the coffin: An introspective obituary
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Trains, chains, blame, and elephant appeal: A case study of the public relations significance of Mary the Elephant
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Career adapt-abilities scale-France form: Psychometric properties and relationships to anxiety and motivation
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America's addiction to tontines
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Corporate political activity: The good, the bad, and the ugly
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Impuesto federal a los sueldos generado por las microempresas: caso Cancún, México
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Análisis de la estacionalidad en el sector cinematográfico: estudio comparativo entre la industria extranjera y la española
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A naïve approach to speed up portfolio optimization problem using a multiobjective genetic algorithm
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Perceptions of occupational prestige: Differences between African American and White college students
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Maladaptive repetition and career construction
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Career Adapt-Abilities Scale-USA Form: Psychometric properties and relation to vocational identity
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The power and peril of board interlocks
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Career Adapt-Abilities Scale—China Form: Construction and initial validation
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Career Adapt-Abilities Scale—Brazilian Form: Psychometric properties and relationships to personality
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Career Adapt-Abilities Scale-Belgium Form: Psychometric characteristics and construct validity
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Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers
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Executive Summaries
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Searching for the entrepreneurial personality: New evidence and avenues for further research
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The universality of warmth and competence: A response to brands as intentional agents
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Does the distance between us matter? Influences of physical proximity to others on consumer choice
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Country effects on profitability: A multilevel approach using a sample of Central American firms
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Frank Capra's Why We Fight and film documentary discourse in public relations
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Learning and innovation: Exploitation and exploration trade-offs
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With or without you: Interactive effects of retail density and need for affiliation on shopping pleasure and spending
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Enhancing perceptions of price–value associated with price-matching guarantees
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An investigation of retail outcomes comparing two types of browsers
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Does media attention drive corporate social responsibility?
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Market orientation and communication methods in international strategic alliances
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Expressive versus instrumental functions on technology attractiveness in the UK and Korea
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Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less
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Cultivating terroir in subsistence markets: Development of terroir strategy through harmony-with-community framework
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Crisis response and crisis timing strategies, two sides of the same coin
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From realpolitik to noopolitik: The public relations of (stateless) nations in an information age
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Strategy in motion: Using motion pictures to illustrate strategic management concepts
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Strategic information systems: Reflections and prospectives
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Cutting out the middle-man: The case for direct business involvement in environmental justice
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BOOKS ON THE HORIZON
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