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Marketing Research Articles

Resisting hybridisation between modes of clinical risk management: Contradiction, contest, and the production of intractable conflict
Fulltext Access 20 Pages 2013
Accounting and networks of corruption
Fulltext Access 20 Pages 2013
Politicizing the expertise of the accounting industry in the realm of corporate social responsibility
Fulltext Access 20 Pages 2013
Performance measurement, modes of evaluation and the development of compromising accounts
Fulltext Access 20 Pages 2013
Discourses surrounding the evolution of the IASB/FASB Conceptual Framework: What they reveal about the “living law” of accounting
Fulltext Access 20 Pages 2013
Website features that gave rise to social commerce: a historical analysis
Fulltext Access 20 Pages 2013
Explaining the adoption of grid computing: An integrated institutional theory and organizational capability approach
Fulltext Access 20 Pages 2013
The attraction of contributors in free and open source software projects
Fulltext Access 20 Pages 2013
Navigating the extended reach: Target experiences of cyberbullying at work
Fulltext Access 20 Pages 2013
Rallying competencies in virtual communities: A study of core processes and user interest in open source software projects
Fulltext Access 20 Pages 2013
A literature review and emotion-based model of age and leadership: New directions for the trait approach
Fulltext Access 20 Pages 2013
The profit versus loss heuristic and firm financing decisions
Fulltext Access 20 Pages 2013
Upstream internationalization process: Roles of social capital in creating exploratory capability and market performance
Fulltext Access 20 Pages 2013
Transactive memory systems as a collective filter for mitigating information overload in digitally enabled organizational groups
Fulltext Access 21 Pages 2013
Factors affecting the effectiveness and acceptance of electronic selection systems
Fulltext Access 21 Pages 2013
Evolutionary consumption
Fulltext Access 21 Pages 2013
LAS REDES SOCIALES VIRTUALES Y LAS MARCAS: INFLUENCIA DEL INTERCAMBIO DE EXPERIENCIAS eC2C SOBRE LA ACTITUD DE LOS USUARIOS HACIA LA MARCA
Fulltext Access 21 Pages 2013
The influence of the institutional context on corporate illegality
Fulltext Access 21 Pages 2013
LA INFLUENCIA DE LA CONSIDERACIÓN SOCIAL EN LA RELACIÓN CLIENTE-PROVEEDOR DE SERVICIOS Y EL PAPEL MODERADOR DEL TIPO DE SERVICIO*
Fulltext Access 21 Pages 2013
Drivers of context-specific ICT use across work and nonwork domains: A boundary theory perspective
Fulltext Access 22 Pages 2013
La formation de l’intention entrepreneuriale des étudiants suivant des programmes en entrepreneuriat
Fulltext Access 22 Pages 2013
CREDIBILIDAD CORPORATIVA EN CADENAS TELEVISIVAS: ANTECEDENTES Y EFECTOS
Fulltext Access 22 Pages 2013
HABI: UNA HERRAMIENTA PARA LA REPRESENTACIÓN DE LA IMAGEN DE UN PRODUCTO O SERVICIO*
Fulltext Access 22 Pages 2013
ANÁLISIS DE LAS REACCIONES DEL TURISTA ANTE DISTINTOS SELLOS DE CALIDAD PARA ALOJAMIENTOS RURALES
Fulltext Access 22 Pages 2013
Insolvency practice in the field of football
Fulltext Access 22 Pages 2013
Extending Dunning's Investment Development Path: The role of home country institutional determinants in explaining outward foreign direct investment
Fulltext Access 23 Pages 2013
Knowledge transfer challenges and mitigation strategies in global software development—A systematic literature review and industrial validation
Fulltext Access 23 Pages 2013
When do customers offer firms a “second chance” following a double deviation? The impact of inferred firm motives on customer revenge and reconciliation
Fulltext Access 23 Pages 2013
An ACE in the hole: Twin family models for applied behavioral genetics research
Fulltext Access 23 Pages 2013
Volunteering, subjective well-being and public policy
Fulltext Access 23 Pages 2013
Maximizing Profits for a Multi-Category Catalog Retailer
Fulltext Access 23 Pages 2013
Accounting as an affective technology: A study of circulation, agency and entrancement
Fulltext Access 23 Pages 2013
How arbitrary are international accounting classifications? Lessons from centuries of classifying in many disciplines, and experiments with IFRS data
Fulltext Access 23 Pages 2013
INNOVACIÓN DE SERVICIO Y CO-CREACIÓN CON LOS CLIENTES DE LA EMPRESA: EFECTOS SOBRE LOS RESULTADOS
Fulltext Access 24 Pages 2013
A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
Fulltext Access 24 Pages 2013
Implicit Leadership and Followership Theories “in the wild”: Taking stock of information-processing approaches to leadership and followership in organizational settings
Fulltext Access 24 Pages 2013
What makes leadership, leadership? Using self-expansion theory to integrate traditional and contemporary approaches
Fulltext Access 24 Pages 2013
ORIENTACIÓN AL MERCADO DE LA RED Y CAPACIDADES DINÁMICAS DE ABSORCIÓN E INNOVACIÓN COMO DETERMINANTES DEL RESULTADO INTERNACIONAL DE LAS NUEVAS EMPRESAS INTERNACIONALES
Fulltext Access 24 Pages 2013
An accountability framework for financial statement auditors and related research questions
Fulltext Access 25 Pages 2013
Moving closer to the fabric of organizing visions: The case of a trade show
Fulltext Access 25 Pages 2013
Understanding the dynamics of learning across social worlds: A case study from implementing IS in the Ethiopian public health care system
Fulltext Access 25 Pages 2013
Globalization discourses and performance measurement systems in a multinational firm
Fulltext Access 26 Pages 2013
The dynamics of a regulatory space realignment: Strategic responses in a local context
Fulltext Access 26 Pages 2013
Managing metadata: Networks of practice, technological frames, and metadata work in a digital library
Fulltext Access 26 Pages 2013
NOVEDAD, CALIDAD, VELOCIDAD Y ORDEN DE ENTRADA EN EL MERCADO. SINERGIAS Y TRADE-OFFS EN EL LANZAMIENTO DE NUEVOS PRODUCTOS*
Fulltext Access 26 Pages 2013
Managing the fit between the views of competitive strategy and the strategic role of service operations
Fulltext Access 27 Pages 2013
Preconditions for public sector e-infrastructure development
Fulltext Access 28 Pages 2013
Social network and social capital in leadership and management research: A review of causal methods
Fulltext Access 28 Pages 2013
Globalization, paradox and the (un)making of identities: Immigrant Chartered Accountants of India in Canada
Fulltext Access 29 Pages 2013
Scaling of HIS in a global context: Same, same, but different
Fulltext Access 30 Pages 2013
EL PAPEL DE LA EXPERIENCIA PREVIA Y LA JUSTICIA INTERPERSONAL EN EL SISTEMA DE RECUPERACIÓN DEL SERVICIO TRAS UN FALLO
Fulltext Access 31 Pages 2013
The social construction, challenge and transformation of a budgetary regime: The endogenization of welfare regulation by institutional entrepreneurs
Fulltext Access 32 Pages 2013
BOCA A BOCA TRADICIONAL vs. ELECTRÓNICO. LA PARTICIPACIÓN COMO FACTOR EXPLICATIVO DE LA INFLUENCIA DEL BOCA A BOCA ELECTRÓNICO*
Fulltext Access 32 Pages 2013
Value in Business and Industrial Marketing
Fulltext Access 4 Pages 2012
Corporate social responsibility, irresponsibility, and corruption: Introduction to the special section
Fulltext Access 4 Pages 2012
Print advertising: Vivid content
Fulltext Access 4 Pages 2012
Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”
Fulltext Access 4 Pages 2012
Fashion marketing of luxury brands: Recent research issues and contributions
Fulltext Access 4 Pages 2012
An interview with Michael Mondavi
Fulltext Access 4 Pages 2012
Construct validity, causality, and policy recommendations: The case of high performance work practices systems
Fulltext Access 4 Pages 2012
Special Section: The UK Academy for Information Systems (UKAIS) 2012 Conference. Innovating Information Systems
Fulltext Access 4 Pages 2012
Roger Layton and the early history of marketing at the University of New South Wales
Fulltext Access 4 Pages 2012
Marketing – As it once was, and, perhaps, might one day be!
Fulltext Access 4 Pages 2012
Toddler milk advertising in Australia: Infant formula advertising in disguise?
Fulltext Access 4 Pages 2012
Print advertising: Type size effects
Fulltext Access 4 Pages 2012
Business and data analytics: New innovations for the management of e-commerce
Fulltext Access 4 Pages 2012
Public relations functions: Perspective from a Japanese corporation
Fulltext Access 4 Pages 2012
Reviewing public relations research and scholarship in the 21st century
Fulltext Access 4 Pages 2012
Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis
Fulltext Access 4 Pages 2012
Effects of apologies and crisis responsibility on corporate and spokesperson reputation
Fulltext Access 4 Pages 2012
America's most admired companies: A descriptive analysis of CEO corporate social responsibility statements
Fulltext Access 4 Pages 2012
Practitioners in Russia's provinces: Affectionate and unpredictable
Fulltext Access 4 Pages 2012
Combating negative blog posts and a negative incident: A case study of the “Mayday” incident between Juneyao Airlines and Qatar Airways
Fulltext Access 4 Pages 2012
A global brand management roadmap
Fulltext Access 4 Pages 2012
Career Adapt-Abilities Scale — Korea Form: Psychometric properties and construct validity
Fulltext Access 4 Pages 2012
Career Adapt-Abilities Scale—South African Form: Psychometric properties and construct validity
Fulltext Access 4 Pages 2012
Career Adapt-Abilities Scale — Taiwan Form: Psychometric properties and construct validity
Fulltext Access 4 Pages 2012
Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
Fulltext Access 4 Pages 2012
“Brands as Intentional Agents”: Questions and extensions
Fulltext Access 4 Pages 2012
Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”
Fulltext Access 4 Pages 2012
Mediation analysis and categorical variables: Some further frontiers
Fulltext Access 4 Pages 2012
Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
Fulltext Access 4 Pages 2012
Executive Summaries
Fulltext Access 4 Pages 2012
Applying a POS Lens to Bring out the Best in Organizations
Fulltext Access 4 Pages 2012
Two types of attractive research: Cute research and beautiful research
Fulltext Access 4 Pages 2012
Leadership in a global context: New directions in research and theory development
Fulltext Access 4 Pages 2012
Dole's carbon-neutral fruits — Teaching note
Fulltext Access 4 Pages 2012
The development of human resource management in China: An overview
Fulltext Access 4 Pages 2012
Siempre nos quedará la innovación
Fulltext Access 4 Pages 2012
Assessing the value of human resource certification: A call for evidence-based human resource management
Fulltext Access 4 Pages 2012
Marketing systems, the Ring Cycle, and the Layton Effect
Fulltext Access 5 Pages 2012
Further comment on “market orientation”
Fulltext Access 5 Pages 2012
Roger A. Layton and marketing systems theory
Fulltext Access 5 Pages 2012
The role of IT in achieving operational agility: A case study of Haier, China
Fulltext Access 5 Pages 2012
Understanding the roles of business ecosystems in large public IT infrastructure project development: The case of M-Taipei
Fulltext Access 5 Pages 2012
eGovernment Document Management System: A case analysis of risk and reward
Fulltext Access 5 Pages 2012
Corporate governance reforms and our regulatory future
Fulltext Access 5 Pages 2012
BOOKS ON THE HORIZON
Fulltext Access 5 Pages 2012
BOOKS ON THE HORIZON
Fulltext Access 5 Pages 2012
BOOKS ON THE HORIZON
Fulltext Access 5 Pages 2012
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