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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance
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Patronage in continually delivered business service contexts
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Adolescent influence in family purchase decisions: An update and cross-national extension
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Mood, information congruency, and overload
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Hofstede's dimensions of culture in international marketing studies
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Cross-cultural differences in crowd assessment
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Colors and cultures: Exploring the effects of mall décor on consumer perceptions
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Culture and web communications
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First geographic expansion of startup firms: Initial size and entry timing effects
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Institutional investors as suppliers of equity-linked capital: Evidence from privately placed convertible debt
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CEO tenure, boards of directors, and acquisition performance
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Sales technology: Help or hindrance to ethical behaviors and productivity?
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Do miracles exist? Analyzing economic performance comparatively
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Explaining post-communist respect for civil liberty: A multi-methods test
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Fuzzy set ideal type analysis
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Culture's influence on leadership efficiency: How personal and national cultures affect leadership style
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Assessing tourist behavioral intentions through perceived service quality and customer satisfaction
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Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices
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Does the employee–customer satisfaction link hold for all employee groups?
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Export planning orientation and its antecedents: Evidence from exporting IT products
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Involvement, satisfaction, and brand loyalty in a small business services setting
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Exploring the impact of a supplier portal on the buyer–supplier relationship. The case of Ferrari Auto
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Consumer perceptions of extended warranties
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Trust in the development of new channels in the music industry
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A field study of customers’ switching behavior for bank services
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A scalable algorithm for the market basket analysis
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Consumer choice of retail shopping aids
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Managing customer relationships: Account manager turnover and effective account management
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Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
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Will eChannel additions increase the financial performance of the firm?—The evidence from Taiwan
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Choosing an optimal channel mix in multichannel environments
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Niklas Luhmann: Contingency, risk, trust and reflection
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Moving Towards the Service-Dominant Logic – A Comment
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The Service-Dominant Logic of Marketing: A Logical and Evidential Case for Multiple Logics?
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Researching the Service Dominant Logic – Normative Perspective Versus Practice
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On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive
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Gaining competitive advantage through value-shifts: A case of the South Korean wireless communications industry
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Simulating changing consumer preferences: A dynamic conjoint model
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Social interaction and low involvement products
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The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
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The missing lens in family firm governance theory: A self-other typology of parental altruism
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A use of second-order co-orientation model in international public relations
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Accounting, measuring, reporting and strategizing - Re-using verbs: A review essay
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A structural equation modeling of the Internet acceptance in Korea
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A new mobile payment scheme for roaming services
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Revolutionize value management: A mode towards sustainability
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Dancing in the white spaces: Exploring gendered assumptions in successful project managers’ discourse about their work
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Integration as a project management concept: A study of the commissioning process in industrial deliveries
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A redefinition of the project risk process: Using vulnerability to open up the event-consequence link
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Coping with stress: Dispositional coping strategies of project managers
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Learning within project practice: Cognitive styles exposed
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Separation or integration? A dilemma when organizing development projects
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Coordination mechanisms for construction supply chain management in the Internet environment
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Managing value as a management style for projects
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A continuum of organizations formed to carry out projects: Temporary and stationary organization forms
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Effect of host country and project conditions in international construction joint ventures
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A simulation model for optimizing the concession period of public–private partnerships schemes
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Beyond the point of no return: On the management of deviations
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In search of opportunity management: Is the risk management process enough?
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Structuring the project environment for learning
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Partnering in major contracts: Paradox and metaphor
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On task evolvement in renewal projects
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Undergraduate public relations education in Spain: Endangered species?
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International public relations as a predictor of prominence of US news coverage
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Customer approaches to product development with suppliers
Fulltext Access 9 Pages 2007
Towards a typology of transparency for marketing management research
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The effect of social conflict on relationship loyalty in business markets
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Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
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Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions
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Supply chains and their management: Application of general systems theory
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Emotional and interpersonal competencies and leader development
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Application of the latent class regression methodology to the analysis of Internet use for banking transactions in the European Union
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Factors of determining long-term orientation in interfirm relationships
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A process model of burnout among salespeople: Some new thoughts
Fulltext Access 9 Pages 2007
The role of overload on job attitudes, turnover intentions, and salesperson performance
Fulltext Access 9 Pages 2007
Parental style and adolescent influence in family consumption decisions: An integrative approach
Fulltext Access 9 Pages 2007
The relationship between unilateral and bilateral control mechanisms:The contextual effect of long-term orientation
Fulltext Access 9 Pages 2007
A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel
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Response-time measurement of group purchasing-decision power structures
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Environmental managers as institutional entrepreneurs: The influence of institutional and technical pressures on waste management
Fulltext Access 9 Pages 2007
When iron fist, visible hand, and invisible hand meet: Firm-level effects of varying institutional environments in China
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Moving or doing? Knowledge flow, problem solving, and change in industrial networks
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Psychological empowerment and its relationship to trust in immediate managers
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Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach
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Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
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When customers get clever: Managerial approaches to dealing with creative consumers
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Factors influencing successful buyer–seller relationships
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The accountability lens: A new way to view management issues
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Buzz marketing for movies
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The role of salesperson motivation in sales control systems — Intrinsic and extrinsic motivation revisited
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Creating and sustaining trust in virtual teams
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The value of human resource management for organizational performance
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Infusing Innovation into Corporate Culture
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The rule of three: How the third event signals the emergence of a streak
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The disjunction effect reexamined: Relevant methodological issues and the fallacy of unspecified percentage comparisons
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Consumer response to retailer use of cause-related marketing: Is more fit better?
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Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
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The influence of tactile input on the evaluation of retail product offerings
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Empirical validation and comparison of models for customer base analysis
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An examination of the research–practice gap in HR: Comparing topics of interest to HR academics and HR professionals
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