کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1012692 | 939152 | 2012 | 10 صفحه PDF | دانلود رایگان |
The group package tour is one of the main modes of outbound travel in many parts of Asia. Tour leaders are part of the product and are therefore key front-line players in the tourism industry as they service guests during a journey. A tour leader’s style of leadership transforms a tourist visit from a tour into an experience and is a critical factor affecting a tourist’s satisfaction with their tour. This study identifies the various different styles of tour leadership using in-depth interviews to collect data. Three dimensions of leadership style in tour leaders were found: concern for tasks, concern for customers, and concern for controlling the group climate. The authors discuss the implications of their findings and make recommendations for travel agencies.
► We propose three dimensions to explain the leadership styles of tour leaders.
► There are concern for tasks, customers, and controlling the group climate.
► Different leadership styles may affect how the leader presents the tour.
Journal: Tourism Management - Volume 33, Issue 5, October 2012, Pages 1112–1121