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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Business strategies in the counterfeit market
Fulltext Access 8 Pages 2012
Team member commitments and start-up competitiveness
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A mutuality perspective of psychological contracts regarding career development and job security
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Ambidexterity and the evolution of knowledge management initiatives
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Understanding a firm's openness decisions in innovation
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Implementing online store for national brand competing against private label
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Relationship learning from organizational knowledge stores
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Governance mechanisms for mobile service innovation in value networks
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Slack resources in team learning and project performance
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Purchase intention for luxury brands: A cross cultural comparison
Fulltext Access 9 Pages 2012
Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men
Fulltext Access 9 Pages 2012
Consumer enactments of archetypes using luxury brands
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From new-product development to commercialization through networks
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Understanding luxury consumption in China: Consumer perceptions of best-known brands
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Contributing clarity by examining brand luxury in the fashion market
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
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Powerful stakeholders' views of entertainment in Macao's future
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Wine tourism: Chilean wine regions and routes
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Perceptions of importance and what safety is enough
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Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
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Applying a network level in environmental impact assessments
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A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events
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Moving resources across permeable project boundaries in open network contexts
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Leveraging knowledge-based resources: The role of contracts
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Managing interaction for learning and value creation in exchange relationships
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Interactive TV advertising: iTV ad executional factors
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Market strategy renewal as a dynamic incremental process
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Employees' external representation of their workplace: Key antecedents
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Do sensory ad appeals influence brand attitude?
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Self-construal's role in mobile TV acceptance: Extension of TAM across cultures
Fulltext Access 9 Pages 2012
Intention superiority perspectives on preference-decision consistency
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Taking time to understand theory
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Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships
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Exploring the impact of trust and relational embeddedness in e-marketplaces: An empirical study in Taiwan
Fulltext Access 9 Pages 2012
Cooperation among companies, universities and local government in a Swedish context
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How channels evolve: A historical explanation
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Authentic leadership promoting employees' psychological capital and creativity
Fulltext Access 9 Pages 2012
Heterogeneity in business groups and the corporate diversification–firm performance relationship
Fulltext Access 9 Pages 2012
First-mover and incumbency advantages in mobile telecommunications
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Consumption in the public eye: The influence of social presence on service experience
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Dynamic efficiency assessment of the Chinese hotel industry
Fulltext Access 9 Pages 2012
Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents
Fulltext Access 9 Pages 2012
Time-varying production efficiency in the health care foodservice industry: A Bayesian method
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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
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The cost of mindfulness: A case study
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“Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress
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Managing cross-cultural differences: Testing human resource models in Latin America
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Incentives, opportunism and behavioral uncertainty in electricity industries
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Top-management's role in adopting green purchasing standards in high-tech industrial firms
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Market entry barriers in China
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Accelerated internationalization by MNCs from emerging economies
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Knowledge transfer, regulatory support, legitimacy, and financial performance: The case of foreign firms investing in China
Fulltext Access 9 Pages 2012
Firm heterogeneity and location choice of Chinese Multinational Enterprises (MNEs)
Fulltext Access 9 Pages 2012
FDI location choice of Chinese multinationals in East and Southeast Asia: Traditional economic factors and institutional perspective
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What determines Chinese outward FDI?
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China's outward foreign direct investment: Location choice and firm ownership
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The liability of closeness: Business relatedness and foreign subsidiary performance
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A longitudinal examination of HRM in a human resources offshoring (HRO) organization operating from India
Fulltext Access 9 Pages 2012
Linkage between perceived external prestige and emotional labor: Mediation effect of organizational identification among pharmaceutical representatives in India
Fulltext Access 9 Pages 2012
Positive global leadership
Fulltext Access 9 Pages 2012
Qualitative and quantitative studies of leadership in multinational settings: Meta-analytic and cross-cultural reviews
Fulltext Access 9 Pages 2012
MNE/NGO partnerships and the legitimacy of the firm
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Talent management in clusters
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The role of open innovation in emerging economies: Do companies profit from the scientific knowledge of others?
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Ambidextrous internationalization strategies
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The (Un)Hidden Turmoil of Language in Global Collaboration
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Developing leaders in turbulent times:
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Mindfully negotiating a career with a heart
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Developing as a leader
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Hybrid organizations
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The social context of trust: The role of status
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When thinking about goals undermines goal pursuit
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The moderating role of decision task goals in attribute weight convergence
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Four empirical tests of Unconscious Thought Theory
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What have you done for me lately? Charisma attenuates the decline in U.S. presidential approval over time
Fulltext Access 9 Pages 2012
Redirecting direct selling: High-touch embraces high-tech
Fulltext Access 9 Pages 2012
Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces
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Effects of pictorial product-warnings on low-literate consumers
Fulltext Access 9 Pages 2012
African microentrepreneurship: The reality of everyday challenges
Fulltext Access 9 Pages 2012
Understanding complex service systems through different lenses: An overview
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The intersection of justice and leadership: Testing a moderation model of contingent reward and interpersonal fairness
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Can an old firm learn new tricks? A corporate entrepreneurship approach to organizational renewal
Fulltext Access 9 Pages 2012
The critical role of timing in managing intellectual property
Fulltext Access 9 Pages 2012
Preventing know-how from walking out the door in China: Protection of trade secrets
Fulltext Access 9 Pages 2012
Let them talk! Managing primary and extended online brand communities for success
Fulltext Access 9 Pages 2012
Interventions for effectively leading in a virtual setting
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The executive leadership imperative: A new perspective on how companies and executives can accelerate the development of women leaders
Fulltext Access 9 Pages 2012
How focused identities can help brands navigate a changing media landscape
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Leaders' relational self-concept and followers' task performance: Implications for mentoring provided to followers
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Competing with emerging market multinationals
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The global family business: Challenges and drivers for cross-border growth
Fulltext Access 9 Pages 2012
Corporate governance in publicly traded small firms: A study of Canadian venture exchange companies
Fulltext Access 9 Pages 2012
Localización en parques científicos y tecnológicos y cooperación en I+D+i como factores determinantes de la innovación
Fulltext Access 9 Pages 2012
Antigüedad en el puesto, comunicación y rendimiento en el desarrollo de nuevos productos
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Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales. Un estudio longitudinal
Fulltext Access 9 Pages 2012
Buenas prácticas de innovación: un estudio exploratorio de empresas tecnológicas en el sector audiovisual español
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Incidencia de las comisiones de nombramientos y retribuciones sobre las remuneraciones de los consejeros ejecutivos
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Análisis de las redes de negocio y de conocimiento en un distrito industrial. Una aplicación al distrito industrial textil valenciano
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Do family ties shape the performance consequences of diversification? Evidence from the European Union
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Cognitive and affective approaches to employee participation: Integration of the two approaches
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