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Marketing Research Articles

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service
Fulltext Access 12 Pages 2017
Boosting servitization through digitization: Pathways and dynamic resource configurations for manufacturers
Fulltext Access 12 Pages 2017
Customer reference marketing: Conceptualization, measurement and link to selling performance
Fulltext Access 12 Pages 2017
The dual effects of perceived unfairness on opportunism in channel relationships
Fulltext Access 12 Pages 2017
Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? The moderating role of trust and contracts
Fulltext Access 12 Pages 2017
Multiple channel complexity: Conceptualization and measurement
Fulltext Access 12 Pages 2017
Online group buying: Some insights from the business-to-business perspective
Fulltext Access 12 Pages 2017
Behavioural effects of nonconscious mimicry and social intentions
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An analysis of the green consumer domain within sustainability research: 1975 to 2014
Fulltext Access 12 Pages 2017
Analyzing electronic word of mouth: A social commerce construct
Fulltext Access 12 Pages 2017
Social commerce research: Definition, research themes and the trends
Fulltext Access 12 Pages 2017
Customers' purchase decision-making process in social commerce: A social learning perspective
Fulltext Access 12 Pages 2017
Strategic knowledge management failures in small professional service firms in China
Fulltext Access 12 Pages 2017
Critical meta-analysis of servitization research: Constructing a model-narrative to reveal paradigmatic assumptions
Fulltext Access 12 Pages 2017
Assessing business value of Big Data Analytics in European firms
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Effect of transformational-leadership style and management control system on managerial performance
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A rewarding experience? Exploring how crowdfunding is affecting music industry business models
Fulltext Access 12 Pages 2017
Case-based modeling of prolific liars and constant truth-tellers: Who are the dishonesty and honesty self-reporters?
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Values associated with luxury brand consumption and the role of gender
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The importance of spatial agglomeration in product innovation: A microgeography perspective
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“Let's make a deal:” Price outcomes and the interaction of customer persuasion knowledge and salesperson negotiation strategies
Fulltext Access 12 Pages 2017
Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing
Fulltext Access 12 Pages 2017
Speak my language or look like me? - Language and ethnicity in bilingual customer service recovery
Fulltext Access 12 Pages 2017
Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens
Fulltext Access 12 Pages 2017
Mindfulness Meditation as an On-The-Spot Workplace Intervention
Fulltext Access 12 Pages 2017
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
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Firm-specific, and institutional determinants of corporate investments in Nigeria
Fulltext Access 12 Pages 2017
The rise of 3-D printing: The advantages of additive manufacturing over traditional manufacturing
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An inside perspective on carbon disclosure
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Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
Fulltext Access 12 Pages 2017
Institutional imprinting, entrepreneurial agency, and private firm innovation in transition economies
Fulltext Access 12 Pages 2017
Integration-responsiveness, local hires and subsidiary performance amidst turbulence: Insights from a survey of Chinese subsidiaries
Fulltext Access 12 Pages 2017
Intra-Trade in Arab Manufacturing Industries as a determinant of the technological progress
Fulltext Access 12 Pages 2017
The Failure Of Financing Procedures For Funding Small Projects In Libya,An Empirical Study On North Africa Bank
Fulltext Access 12 Pages 2017
An empirical study of the pathology of organizational communications based on three branches model: A case study
Fulltext Access 12 Pages 2017
How bad it is to be good: Impact of organizational ethical culture on whistleblowing (the ethical partners)
Fulltext Access 12 Pages 2017
Does stealing thunder always work? A content analysis of crisis communication practice under different cultural settings
Fulltext Access 12 Pages 2017
Social bundling: A novel method to enhance consumers' intention to purchase online bundles
Fulltext Access 12 Pages 2017
Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms
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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Fulltext Access 12 Pages 2017
Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values
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Measuring the shopper's attitude toward the point of sale display: Scale development and validation
Fulltext Access 12 Pages 2017
The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia
Fulltext Access 12 Pages 2017
Revisiting customers' perception of service quality in fast food restaurants
Fulltext Access 12 Pages 2017
Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective
Fulltext Access 12 Pages 2017
Roles for developing public-private partnerships in centralized public procurement
Fulltext Access 12 Pages 2017
Retrospective relational sensemaking in R&D offshoring
Fulltext Access 12 Pages 2017
A pluralistic, longitudinal method: Using participatory workshops, interviews and lexicographic analysis to investigate relational evolution
Fulltext Access 12 Pages 2017
Leveraging internal resources and external business networks for new product success: A dynamic capabilities perspective
Fulltext Access 12 Pages 2017
Contagion and learning in business networks
Fulltext Access 12 Pages 2017
The impact of stakeholder attributes on performance of disaster recovery projects: The case of transport infrastructure
Fulltext Access 12 Pages 2017
Multinationality, R&D and productivity: Evidence from the top R&D investors worldwide
Fulltext Access 12 Pages 2017
Simulation evaluation of emerging estimation techniques for multinomial probit models
Fulltext Access 12 Pages 2017
Discrete choice experiment validation: A resource project case study
Fulltext Access 12 Pages 2017
An integrated model of intensity of activity opportunities on supply side and tour destination & departure time choices on demand side
Fulltext Access 12 Pages 2017
Motivating underdogs and favorites
Fulltext Access 12 Pages 2017
The innate code of charisma
Fulltext Access 12 Pages 2017
Exploitation aversion: When financial incentives fail to motivate agents
Fulltext Access 12 Pages 2017
The allure of the hidden: How product unveiling confers value
Fulltext Access 12 Pages 2017
Neural responses to functional and experiential ad appeals: Explaining ad effectiveness
Fulltext Access 12 Pages 2017
Leadership in virtual teams: A multilevel perspective
Fulltext Access 12 Pages 2017
Resources discovery in the cloud environments using collaborative filtering and ontology relations
Fulltext Access 12 Pages 2017
Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?
Fulltext Access 12 Pages 2017
The delicate balance: Managing technology adoption and creation in multinational affiliates in an emerging economy
Fulltext Access 12 Pages 2017
Effect of organizational culture on delay in construction
Fulltext Access 12 Pages 2017
Impact of specific investments, governance mechanisms and behaviors on the performance of cooperative innovation projects
Fulltext Access 12 Pages 2017
Organisational design and development in a large rail tunnel project - Influence of heuristics and mantras
Fulltext Access 12 Pages 2017
How to assess stakeholders' influence in project management? A proposal based on the Analytic Network Process
Fulltext Access 12 Pages 2017
Realizing value from project implementation under uncertainty: An exploratory study using system dynamics
Fulltext Access 12 Pages 2017
Governing public-private partnerships for sustainability
Fulltext Access 12 Pages 2017
Project sustainability strategies: A systematic literature review
Fulltext Access 12 Pages 2017
An indicator system for evaluating megaproject social responsibility
Fulltext Access 12 Pages 2017
Cultural sense-making integration into risk mitigation strategies towards megaproject success
Fulltext Access 12 Pages 2017
The interaction effect between intra-organizational and inter-organizational control on the project performance of new product development in open innovation
Fulltext Access 12 Pages 2017
Managing complex projects in the infrastructure sector - A structural equation model for flexibility-focused project management
Fulltext Access 12 Pages 2017
Trajectories to reconcile sharing and commercialization in the maker movement
Fulltext Access 12 Pages 2017
Corporate social responsibility disclosure and market value: Family versus nonfamily firms
Fulltext Access 12 Pages 2017
Values influencing sustainable consumption behaviour: Exploring the contextual relationship
Fulltext Access 12 Pages 2017
Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?
Fulltext Access 12 Pages 2017
A contingency theory of entrepreneurial debt governance
Fulltext Access 12 Pages 2017
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Fulltext Access 12 Pages 2017
The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders
Fulltext Access 12 Pages 2017
Breadth of external knowledge sourcing and product innovation: The moderating role of strategic human resource practices
Fulltext Access 12 Pages 2017
The use of qualitative case studies in top business and management journals: A quantitative analysis of recent patterns
Fulltext Access 12 Pages 2017
Craft, magic and the re-enchantment of the world
Fulltext Access 12 Pages 2017
Social and economic leader-member exchange and employee creative behavior: The role of employee willingness to take risks and emotional carrying capacity
Fulltext Access 12 Pages 2017
Building interfirm leadership: A relational identity perspective
Fulltext Access 12 Pages 2017
New audit partner identification rules may offer opportunities and benefits
Fulltext Access 12 Pages 2017
The influence of conflict management styles on relationship quality: The moderating effect of the level of task conflict
Fulltext Access 12 Pages 2017
Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges
Fulltext Access 12 Pages 2017
Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design
Fulltext Access 12 Pages 2017
The influences of perceived organizational support and motivation on self-initiated expatriates' organizational and community embeddedness
Fulltext Access 12 Pages 2017
How should we (not) judge the 'quality' of qualitative research? A re-assessment of current evaluative criteria in International Business
Fulltext Access 12 Pages 2017
Shades of paternalistic leadership across cultures
Fulltext Access 12 Pages 2017
The supply-side of environmental sustainability and export performance: The role of knowledge integration and international buyer involvement
Fulltext Access 12 Pages 2017
Effects of foreign acquisitions on financial constraints, productivity and investment in R&D of target firms in China
Fulltext Access 12 Pages 2017
An empirical investigation of the antecedents and performance outcomes of export innovativeness
Fulltext Access 12 Pages 2017
Bibliometric analysis of absorptive capacity
Fulltext Access 12 Pages 2017
The evolution of strategic asset-seeking acquisitions by emerging market multinationals
Fulltext Access 12 Pages 2017
Foreign institutional investors and dividend policy: Evidence from China
Fulltext Access 12 Pages 2017
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