An evaluation of priorities for beach tourism: Case studies from South Wales, UK

Seven Welsh beaches with environmental designations were assessed, using an established beach rating checklist comprising 50 physical, biological and human use factors. Weightings were subsequently established in response to priorities of three tourism markets: surfing, eco-tourism and family. Assessments showed physical factors scored significantly lower (p < 0.01) than both biological and human use factors and were seen as a specific location consequence. Physical factors dominated surfer responses; biological factors reflected conservation priorities and human use factors, especially safety, were family concerns. Common concerns related to beach litter and outfalls. However, there were some contradictions in interpretation, such as high numbers of waves in the breaker zone, being seen as positive for surfing but negative for family safety. Results showed weighting had changed overall ranking and assessment range in response to beach factors favoured by user group priorities. Analysis identified motivating factors behind the decision to visit and highlighted resource protection aspects for specific user group needs. The methodology supports development of sustainable beach management strategies, based on local characteristics and different tourism markets.