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Marketing Research Articles

What determines student satisfaction with university subjects? A choice-based approach
Fulltext Access 14 Pages 2015
Growth paths of small technology firms: The effects of different knowledge types over time
Fulltext Access 14 Pages 2015
Offshoring of higher education services in strategic nets: A dynamic capabilities perspective
Fulltext Access 14 Pages 2015
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Fulltext Access 14 Pages 2015
Emotional reactions, perceived impact and perceived responsibility mediate the identifiable victim effect, proportion dominance effect and in-group effect respectively
Fulltext Access 14 Pages 2015
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance
Fulltext Access 14 Pages 2015
Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chain
Fulltext Access 14 Pages 2015
Situational job characteristics and job satisfaction: The moderating role of national culture
Fulltext Access 14 Pages 2015
The combined effects of relationship conflict and the relational self on creativity
Fulltext Access 14 Pages 2015
A multi-theory approach to understanding the business process outsourcing decision
Fulltext Access 14 Pages 2015
Culture clashes in cross-border mergers and acquisitions: A case study of Sweden's Volvo and South Korea's Samsung
Fulltext Access 14 Pages 2015
Customization in bicycle retailing
Fulltext Access 14 Pages 2015
Drivers of sales force equity in the service industry
Fulltext Access 14 Pages 2015
One firm, one product, two prices: Channel-based price differentiation and customer retention
Fulltext Access 14 Pages 2015
A confirmatory factor analysis of consumer styles inventory: Evidence from Greece
Fulltext Access 14 Pages 2015
Affect as an ordinal system of utility assessment
Fulltext Access 14 Pages 2015
Time as a Barrier to International Trade and Economic Growth: The Role of Information and Communication Technology in Reducing Time Cost
Fulltext Access 14 Pages 2015
Developing the concept of life-cycle service offering
Fulltext Access 14 Pages 2015
An empirical investigation of network-oriented behaviors in business-to-business markets
Fulltext Access 14 Pages 2015
The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity
Fulltext Access 14 Pages 2015
Can salespeople lead themselves? Thought self-leadership strategies and their influence on sales performance
Fulltext Access 14 Pages 2015
Organizing for solutions: How project-based firms integrate project and service businesses
Fulltext Access 14 Pages 2015
The organizational implications of implementing key account management: A case-based examination
Fulltext Access 14 Pages 2015
Creating value in retail buyer-vendor relationships: A service-centered model
Fulltext Access 14 Pages 2015
El Jefe: Differences in expected leadership behaviors across Latin American countries
Fulltext Access 14 Pages 2015
“Pay what you want” as threshold public good provision
Fulltext Access 14 Pages 2015
When history matters: The effect of historical ties on the relationship between institutional distance and shares acquired
Fulltext Access 14 Pages 2015
Technology transfer within China and the role of location choices
Fulltext Access 14 Pages 2015
The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status
Fulltext Access 14 Pages 2015
Friend or foe? The impact of relational ties with comparison others on outcome fairness and satisfaction judgments
Fulltext Access 14 Pages 2015
Market orientation, managerial perceptions, and corporate culture in an emerging market: Evidence from Turkey
Fulltext Access 14 Pages 2015
When beauty helps and when it hurts: An organizational context model of attractiveness discrimination in selection decisions
Fulltext Access 14 Pages 2015
The governance of inter-organisational relationships during different supply chain maturity phases
Fulltext Access 15 Pages 2015
Power-imbalanced relationships in the dyadic food chain: An empirical investigation of retailers' commercial practices with suppliers
Fulltext Access 15 Pages 2015
The external effect of marketing accountability in business relationships: Exploring the role of customer perceived value
Fulltext Access 15 Pages 2015
Complex hierarchy: The strategic advantages of a trade-off between hierarchical supervision and self-organizing
Fulltext Access 15 Pages 2015
Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation
Fulltext Access 15 Pages 2015
Co-creating e-service innovations: Theory, practice, and impact on firm performance
Fulltext Access 15 Pages 2015
Disentangling the effect of prior entrepreneurial exposure on entrepreneurial intention
Fulltext Access 15 Pages 2015
Golden rule of forecasting: Be conservative
Fulltext Access 15 Pages 2015
Re-examining online customer experience to include purchase frequency and perceived risk
Fulltext Access 15 Pages 2015
Analysis on supply chain risks in Indian apparel retail chains and proposal of risk prioritization model using Interpretive structural modeling
Fulltext Access 15 Pages 2015
Smooth operators? Drivers of customer satisfaction and switching behavior in virtual and traditional mobile services
Fulltext Access 15 Pages 2015
Does the use of mobile devices (tablets and smartphones) affect survey quality and choice behaviour in web surveys?
Fulltext Access 15 Pages 2015
Probability weighting in different domains: The role of affect, fungibility, and stakes
Fulltext Access 15 Pages 2015
A joint examination of effects of decision task type and construal level on the attraction effect
Fulltext Access 15 Pages 2015
Risky choices and emotion-based learning
Fulltext Access 15 Pages 2015
Investor mood and demand for stocks: Evidence from popular TV series finales
Fulltext Access 15 Pages 2015
Optimal contracts based on subjective performance evaluations and reciprocity
Fulltext Access 15 Pages 2015
Hedonic or utilitarian? Exploring the impact of communication style alignment on user's perception of virtual health advisory services
Fulltext Access 15 Pages 2015
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Fulltext Access 15 Pages 2015
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Fulltext Access 15 Pages 2015
Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital Movies
Fulltext Access 15 Pages 2015
Is training leaders in functional leadership a useful tool for improving the performance of leadership functions and team effectiveness?
Fulltext Access 15 Pages 2015
The human aspect of cross-border acquisition outcomes: The role of management practices, employee emotions, and national culture
Fulltext Access 15 Pages 2015
The impact of inter-organizational relationships on contractors' success in winning public procurement projects: The case of the construction industry in the Veneto region
Fulltext Access 15 Pages 2015
The impact of risk modeling on the market perception of banks’ estimated fair value gains and losses for financial instruments
Fulltext Access 15 Pages 2015
Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website
Fulltext Access 15 Pages 2015
A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them
Fulltext Access 15 Pages 2015
Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness
Fulltext Access 15 Pages 2015
The median split: Robust, refined, and revived
Fulltext Access 15 Pages 2015
Food categorization flexibility increases the preference for indulgent foods
Fulltext Access 15 Pages 2015
Distinct threats, common remedies: How consumers cope with psychological threat
Fulltext Access 15 Pages 2015
A managerial capital perspective on chief marketing officer succession
Fulltext Access 15 Pages 2015
Sharing is caring: Toward a model of proactive caring through shared leadership
Fulltext Access 15 Pages 2015
Hiring ex-offenders: A theoretical model
Fulltext Access 15 Pages 2015
What is the value of talent management? Building value-driven processes within a talent management architecture
Fulltext Access 15 Pages 2015
Drivers of and Barriers to Organic Purchase Behavior
Fulltext Access 15 Pages 2015
Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory
Fulltext Access 15 Pages 2015
Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation
Fulltext Access 15 Pages 2015
A lattice framework for pricing display advertisement options with the stochastic volatility underlying model
Fulltext Access 15 Pages 2015
Cross-country comparisons of key drivers, critical success factors and risk allocation for public-private partnership projects
Fulltext Access 15 Pages 2015
Relationship quality and satisfaction: Customer-perceived success factors for on-time projects
Fulltext Access 15 Pages 2015
Risk management on joint product development with power asymmetry between supplier and manufacturer
Fulltext Access 15 Pages 2015
Factors governing construction project delivery selection: A content analysis
Fulltext Access 15 Pages 2015
Roles of owners' leadership in construction safety: The case of high-speed railway construction projects in China
Fulltext Access 15 Pages 2015
Explaining over-requirement in software development projects: An experimental investigation of behavioral effects
Fulltext Access 15 Pages 2015
Construction project control in the UK: Current practice, existing problems and recommendations for future improvement
Fulltext Access 15 Pages 2015
Motivated employee blindness: The impact of labor market instability on judgment of organizational inefficiencies
Fulltext Access 15 Pages 2015
The spatiality of trust: Factors influencing the creation of trust and the role of face-to-face contacts
Fulltext Access 15 Pages 2015
The impact of corporate reputation and reputation damaging events on financial performance: Empirical evidence from the literature
Fulltext Access 15 Pages 2015
Achieving legitimacy through corporate social responsibility: The case of emerging economy firms
Fulltext Access 15 Pages 2015
Does Capacity Utilization Mediate the Relationship between Operations Constraint Management and Value Chain Performance of Tea Processing Firms? Evidence from Kenya
Fulltext Access 15 Pages 2015
The determinants of inward foreign direct investment: Evidence from the European regions
Fulltext Access 15 Pages 2015
Beyond financial indicators: An assessment of the measurement of performance for international new ventures
Fulltext Access 15 Pages 2015
The effect of specific and general rules on ethical decisions
Fulltext Access 15 Pages 2015
Nostalgia buffers the negative impact of low procedural justice on cooperation
Fulltext Access 15 Pages 2015
The marketing department’s reputation in the firm
Fulltext Access 15 Pages 2015
Is there a place for sympathy in negotiation? Finding strength in weakness
Fulltext Access 15 Pages 2015
Can personality traits and daily positive mood buffer the harmful effects of daily negative mood on task performance and service sabotage? A self-control perspective
Fulltext Access 15 Pages 2015
The role of idealized influence leadership in promoting workplace forgiveness
Fulltext Access 15 Pages 2015
Empowering leadership and managers' career perceptions: Examining effects at both the individual and the team level
Fulltext Access 15 Pages 2015
Diabolical dictators or capable commanders? An investigation of the differential effects of autocratic leadership on team performance
Fulltext Access 15 Pages 2015
The awestruck effect: Followers suppress emotion expression in response to charismatic but not individually considerate leadership
Fulltext Access 15 Pages 2015
A gendered approach to workforce participation patterns over the life course for an Australian baby boom cohort
Fulltext Access 15 Pages 2015
Online Price Search: Impact of Price Comparison Sites on Offline Price Evaluations
Fulltext Access 15 Pages 2015
An Analysis of Assortment Choice in Grocery Retailing
Fulltext Access 15 Pages 2015
Understanding online community citizenship behaviors through social support and social identity
Fulltext Access 16 Pages 2015
How do small firms learn to develop a social media competence?
Fulltext Access 16 Pages 2015
To retain? To upgrade? The effects of direct mail on regular donation behavior
Fulltext Access 16 Pages 2015
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