کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1000691 937041 2009 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality
چکیده انگلیسی

This study investigates the respective influences of price and country of origin as extrinsic cues on consumer evaluations of wine quality when all intrinsic cues are experienced through sensory perceptions, and then compares these results with those of a survey employing identical intrinsic and extrinsic cues. Taste testing experiments were conducted (N = 263) using Chardonnay and a three (COO) by three (price) by three (acid level) conjoint analysis fractional factorial design. Price and COO were both found to be more important contributors to perception of wine quality than taste. The study advances our understanding of the influence of extrinsic cues to dominant quality assessment and shows conjoint analysis to be a credible means of measuring consumer reactions to specific wine attributes.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Business Review - Volume 18, Issue 2, April 2009, Pages 134–144
نویسندگان
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