کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1001459 | 937204 | 2013 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
Corporate reputation has become one of the most important intangible assets for maintaining and enhancing firms’ competitiveness in the global marketplace. Researchers have shown considerable interest in measuring the corporate reputation construct, resulting in a lack of consensus on valid measurement approaches. Against this background, we discuss commonly used reputation measures from a conceptual as well as theoretical perspective, and empirically compare them in terms of convergent validity and criterion validity. By examining the measures’ psychometric properties, both theoretically and empirically, this study provides guidance for their reasonable application in business research and practice.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of World Business - Volume 48, Issue 3, July 2013, Pages 329–339
Journal: Journal of World Business - Volume 48, Issue 3, July 2013, Pages 329–339
نویسندگان
Marko Sarstedt, Petra Wilczynski, T.C. Melewar,