کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1001594 | 937220 | 2012 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Strategic determinants for the selection of partner alliances in the Indian tour operator industry: A cross-national study
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
The purpose of this study is to investigate the strategic determinants for the selection of partner alliances in the Indian tour operator industry. Using data from 102 UK, USA, Canadian and French tour operators in India, the study revealed that there is a set of partner selection criteria that is of most importance. The study revealed that nationality of the international tour operator is the major characteristic that discriminates partner selection criteria. Alliance performance is positively associated, in a descending order, with tour package formulation efficiency, technological expertise, local operation expertise, and marketing system and status. Thus, the study indicates some clear messages to policy makers and practitioners.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of World Business - Volume 47, Issue 2, April 2012, Pages 167–177
Journal: Journal of World Business - Volume 47, Issue 2, April 2012, Pages 167–177
نویسندگان
Mohinder Chand, Anastasia A. Katou,