Intellectual capital and new product development

Based on the knowledge-based view, we examined the relationships among various dimensions of intellectual capital, including human capital, organizational capital, and customer capital, and new product performance. Regression analysis was used to test the hypotheses in a sample of 93 firms. The results indicated that human capital and organizational capital are positively related to customer capital which in turn has a positive effect on new product performance. This study contributes to the theoretical development of a conceptual model by examining the mediating role of customer capital in the relation human capital and organizational capital with new product performance. The empirical evidences support our prediction and indicate that human capital and organizational capital can deliver a better new product performance primarily through improving customer capital. Managerial implications and future research directions are discussed.