کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1006356 938248 2012 24 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
How project strategy is used in project management: Cases of new product development and software development projects
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری حسابداری
پیش نمایش صفحه اول مقاله
How project strategy is used in project management: Cases of new product development and software development projects
چکیده انگلیسی

Project strategy is an emerging concept in the research literature on project management. Many authors suggest that such a strategy should be used by a project team as a guideline for effectively performing project activities. In this study, we explore how project strategy is used. We found that the project teams applied various forms of project strategy, namely, Product Superiority, Customer Intimacy, and Time-to-Market strategies. A combination of these strategies was also used. This study contributes to the literature in the area of strategic alignment and strategy implementation. It also helps practitioners better understand how to implement project strategy.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Engineering and Technology Management - Volume 29, Issue 3, July–September 2012, Pages 391–414
نویسندگان
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