کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1006356 | 938248 | 2012 | 24 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
How project strategy is used in project management: Cases of new product development and software development projects
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
حسابداری
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چکیده انگلیسی
Project strategy is an emerging concept in the research literature on project management. Many authors suggest that such a strategy should be used by a project team as a guideline for effectively performing project activities. In this study, we explore how project strategy is used. We found that the project teams applied various forms of project strategy, namely, Product Superiority, Customer Intimacy, and Time-to-Market strategies. A combination of these strategies was also used. This study contributes to the literature in the area of strategic alignment and strategy implementation. It also helps practitioners better understand how to implement project strategy.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Engineering and Technology Management - Volume 29, Issue 3, July–September 2012, Pages 391–414
Journal: Journal of Engineering and Technology Management - Volume 29, Issue 3, July–September 2012, Pages 391–414
نویسندگان
Peerasit Patanakul, Aaron J. Shenhar, Dragan Z. Milosevic,