کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1006362 | 938249 | 2011 | 19 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Technology roadmapping for technology-based product–service integration: A case study Technology roadmapping for technology-based product–service integration: A case study](/preview/png/1006362.png)
Today, since a single product is no longer sufficient to cope with the dynamic market environment, firms are trying to provide the integrated offering of products and services. However, despite the importance and utility of product–service integration, a limited approach has been conducted regarding the planning of the strategic management of integrated offering. To deal with this issue, this paper firstly suggests the concept and typology of technological interface in product–service integration. Based on the technological interface, a generic structure of product–service integrated roadmap is developed. Extended from the generic structure, this paper finally proposes the typological configurations of integrated roadmap according to the technological interface and investigates the usage, characteristics, and roadmapping processes.
Journal: Journal of Engineering and Technology Management - Volume 28, Issue 3, July–September 2011, Pages 128–146