Understanding innovation performance and its antecedents: A socio-cognitive model

Little attention in the previous literature has been paid to understanding employees’ factors that drive customer development knowledge and performance from the perspective of social psychology. Drawing on social cognitive theory, this study validates a research model that examines the above issue. In the setting of new product development across high-tech firms in Taiwan, this study postulates that innovation self-efficacy, role conflict, and role ambiguity influence innovation performance directly and indirectly via the mediation of customer knowledge development and innovation outcome expectation. This study contributes to the social science literature by applying social cognitive theory to the rarely explored area of innovation performance and by presenting an operationalization of role stressors (i.e., role ambiguity and role conflict) in the area. Lastly, managerial implications and limitations from the empirical findings are provided.