The influence of place identity on perceived tourism impacts

• Place-based self-esteem influences resident attitudes toward tourism.
• Place-based self-efficacy influences resident attitudes toward tourism.
• Length of residence moderates the relationships of place identity and attitudes.
• Place identity theory complements social exchange theory in assessing impacts.

This study aims to investigate if local residents’ senses of place identity could affect their attitudes toward tourism. Deploying a survey on urban residents in a Midwest state in the USA, the present study finds place-based self-esteem and self-efficacy affect residents’ perceptions of tourism impacts and support for tourism. While tourism literature suggests social exchange theory to be a useful tool in predicting resident perceptions and attitudes from the perspective of the quality of social exchange of resources (i.e. depending on getting more or losing more), this study adds a new perspective in gauging resident perceptions and attitudes by utilizing place identity theory as a theoretical underpinning instead. This study recommends that place identity theory and social exchange theory complement each other and be both utilized in assessing resident attitudes toward tourism development.