TOURISTS INTRA-DESTINATION VISITS AND TRANSPORT MODE: A BIVARIATE PROBIT MODEL

• We analyze tourist behavior in relation to movement patterns and transport mode.
• Implications are derived from bivariate probit model estimates and marginal effects.
• The main driver in visiting more than one region is cultural novelty seeking.
• Demographics and destination familiarity are highly affecting transport mode choice.

This paper proposes that movement patterns and transportation mode choices are linked, and then identifies the estimation of a bivariate probit model as an appropriate technique to investigate the two correlated choices. The two variables are described by a mixed combination of independent variables, wherein the transport mode choice can be explained by demographics, whereas movement patterns are influenced by trip characteristics. Moreover, the introduction of activity participation and motivation in the model allows for a better understanding of tourist behavior in relation to the two investigated variables. Finally, marginal effects are derived to quantify the impacts and draw policy implications in destination management and transport planning.