کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1007434 | 1482259 | 2012 | 23 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: The impact of search cost reduction on seasonality The impact of search cost reduction on seasonality](/preview/png/1007434.png)
This study explores how online booking affects seasonality, measured as the variation in hotel bed-places net occupancy rate between peak and off-peak periods. We first develop a formal model illustrating that, as a result of the reduction in search costs brought about by the internet, competitive pressure strengthens. This effect is stronger in the peak period than off-peak, thus leading to an increase in seasonality associated to online booking. We then test our finding in a sample of 18 countries over the 1997–2007 span; the empirical results support the notion that the use of the internet causes an increase in seasonality.A set of policy implications conclude the work.
► We explore how direct online booking affects accommodation seasonality.
► Our theoretical model shows that, as a result of the reduction in search costs, competitive pressure strengthens.
► This effect is larger in the peak period; therefore, seasonality associated to online booking increases.
► Also the empirical analysis finds that an increase in the use of the internet increases seasonality.
Journal: Annals of Tourism Research - Volume 39, Issue 2, April 2012, Pages 1176–1198