کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009208 1482485 2016 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
How hotel managers decide to discount room rates: A conjoint analysis
ترجمه فارسی عنوان
چگونه مدیران هتل تصمیم به تخفیف نرخ اتاق میگیرند: یک تحلیل متقارن
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی

Hoteliers face a paradox in managing the differences between actual and expected demand in their daily operations. While making adjustments in pricing, management takes control of identifying a problem, collecting/interpreting information, and finally making a choice whether or not to discount. The role management plays in influencing the pattern of shifting demand in relation to room rates needs to be addressed. The purpose of this study was to explore how discount choices are made by hotel managers and to investigate the role of human judgment based on contextual factors in the decision-making process. A conjoint analysis was used to examine the discount decision-making process. Findings suggest that time (i.e. booking window) is perceived as the critical determining factor that leads managers to make discount choices associated with poor performance.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 52, January 2016, Pages 68–77
نویسندگان
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