کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009330 1482489 2015 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Importance Performance Competitor Analysis (IPCA): A study of hospitality companies
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Importance Performance Competitor Analysis (IPCA): A study of hospitality companies
چکیده انگلیسی


• IPA is criticised because of its relative structure and ignorance of competitors.
• The author proposes Importance Performance Competitor analysis (IPCA).
• Absolute structure and consideration of the competitors are the advantages of IPCA.
• IPCA is simple like IPA.
• IPCA does not require advanced level statistical knowledge.

Although Importance Performance Analysis (IPA) is a popularly used method in many research areas, academics mainly criticise it because of its relative structure and lack of consideration of competitors. In the present study, the author proposes an extended version of IPA, which is called Importance Performance Competitor Analysis (IPCA), to address these shortcomings. The proposed method considers the GAP score, which is obtained by the comparison of an attribute’s importance and the focal company’s performance in the same attribute. Moreover, it uses focal and competing companies’ performance differences score. IPCA offers different strategies for each attribute depending on the quadrant that it is positioned in. Absolute structure and consideration of competitors are the advantages of IPCA. Another characteristic of the IPCA is its simplicity, like IPA, there is no necessity to have advanced level statistical knowledge.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 48, July 2015, Pages 135–142
نویسندگان
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