کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009375 1482492 2015 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Effect of management commitment to internal marketing on employee work attitude
ترجمه فارسی عنوان
تأثیر تعهد مدیریت بر بازاریابی داخلی بر نگرش کارکنان
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی


• Management commitment drives the internal service-profit chain.
• Management commitment to internal marketing affects employee work attitude.
• Hotel managers must effectively utilize informal channel of communication.

The present study examines the effect of management commitment to internal marketing on employee work attitude through internal marketing practices. Data were collected from 201 full-time employees of four-star and above hotels in Macao SAR, China. The results of structural equation modeling showed that management commitment to internal marketing related to internal marketing practices including formal and informal internal communications, while formal internal communication facilitated informal internal communication. Moreover, management commitment to internal marketing and informal internal communication affected employee work attitude. The current study contributes to a deeper understanding of the internal service-profit chain.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 45, February 2015, Pages 14–21
نویسندگان
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