کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009391 1482491 2015 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Norm-based loyalty model (NLM): Investigating delegates’ loyalty formation for environmentally responsible conventions
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Norm-based loyalty model (NLM): Investigating delegates’ loyalty formation for environmentally responsible conventions
چکیده انگلیسی

The function of the normative process within an existing loyalty framework has rarely been tested in pro-environmental behavior studies. This research attempts to fill this gap by developing and testing the norm-based loyalty model (NLM), which more comprehensively explains delegates’ loyalty formation for environmentally responsible conventions. Our theoretical framework is comprised of the four-stage loyalty and norm activation models most prominent in marketing and pro-environmental behavior studies. Findings from the structural analysis supported the theoretical and empirical efficacy of the proposed NLM, and stressed the importance of normative, cognitive, and affective processes in generating conative and action loyalty. Moreover, metric-invariance test results indicated that pro-environmental factors (awareness of consequences and ascription of responsibility) fortified the impact of the moral factor on conative and behavioral loyalty. Overall, under the NLM, individuals’ loyalty-generation process was more thoroughly explicated. Implications of these results are presented.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 46, April 2015, Pages 1–14
نویسندگان
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