کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009411 1482491 2015 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants: A mediating effect of a country image of Korea
ترجمه فارسی عنوان
اثرات قابل ملاحظه مشهور، درام و موسیقی کره ای بر ترجیحات برای رستوران های کره ای: تاثیر متقابل تصویر کشور در کره
کلمات کلیدی
فرهنگ معاصر کره ای، یک تصویر کشور رستورانهای کره ای، قابل استفاده بودن ترجیح، جهانی شدن
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی

With the globalization of Korean cuisine and wide acceptance of Korean contemporary culture (popular culture, sometimes “pop” culture), this study pursues an investigation of the influences of Korean popular culture on preferences for Korean restaurants through a country image of Korea. In addition, the study compares the relative influences of three major segments of Korean popular culture (Korean celebrities, Korean television dramas, and Korean popular music) on an image of Korea. A survey of 2836 residents in four international cities (Hong Kong, Bangkok, Sydney, and Dubai) shows that likability of Korean celebrities had the most significant influence on a country image of Korea, followed by Korean television dramas, but likability of Korean popular music did not affect Korea's image. The findings show that a country image of Korea positively influenced preferences for Korean restaurants, and reveal regional differences in the effects of Korean popular culture on preferences for Korean restaurants among the four cities. This study is unique in both academia and industry for its investigation of the influence of Korean popular culture by classifying Korean popular culture into different major segments of Korean popular culture, Korean celebrities, Korean television dramas, and Korean popular music. This study is beneficial to restaurant operators and governments by providing the information for developing strategies for expanding ethnic restaurants into global markets and formulating governmental and industrial policies for globalization of ethnic food and restaurant industries.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 46, April 2015, Pages 200–212
نویسندگان
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