When tradition meets the new technology: An examination of the antecedents of attitudes and intentions to use mobile devices in private clubs

Mobile technology increasingly permeates the social fabric of the contemporary society and the business models of hospitality organizations, including the private club industry. Using data from a nationwide sample of members of private clubs in the United States, this research examined the manner in which system beliefs (i.e., usefulness, ease of use), subjective norms, and facilitating conditions influence club members’ attitudes and intentions to use mobile devices to make reservations for activities/facilities in private clubs. It was found that usefulness and subjective norms have an impact in developing attitudes, which in turn influence club members’ intentions to use mobile devices in clubs. Being the first study to examine the development of attitudes and intentions toward mobile technology in a club context, this study brings important theoretical and practical contributions.