کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009584 1482504 2013 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Understanding convention attendee behavior from the perspective of self-congruity: The case of academic association convention
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Understanding convention attendee behavior from the perspective of self-congruity: The case of academic association convention
چکیده انگلیسی

Based on the concepts of convention quality, multidimensional value, and behavioral intentions, the current study examines how distinctively convention attendees evaluate a convention when they perceive different levels of self-congruity (SC), that is, low versus high SC. Cluster and discriminant analyses are employed. The findings show that low-tiered SC attendees evaluate a convention negatively, whereas high-tiered SC attendees evaluate it positively. Furthermore, differently tiered SC attendees can be best discriminated by social networking, social value, and revisit intention. Given the potential significance of SC in attendee-based convention evaluation, understanding the distinction between differently tiered SC attendees enables convention planners to gain insight into how to cultivate and sustain high SC, thus promoting positive attendee attitude and preference toward conventions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 33, June 2013, Pages 29–40
نویسندگان
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