کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009594 1482504 2013 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia
چکیده انگلیسی

Increasingly competitive environments have focused hotel managers’ attention on gaining competitive advantage by maximising the potential of their customer base. This paper provides the results of a study of the use and antecedents of customer accounting and marketing performance measures in the Australian hotel industry. The findings of a survey of 165 Australian hotel managers provide evidence that large, highly market orientated hotels with a decentralised structure use more customer focused accounting and marketing practices. Additionally, support was also found for a significant positive relationship between market orientation and a prospector-type strategy, as well as market orientation and both financial and non-financial performance.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 33, June 2013, Pages 140–152
نویسندگان
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