کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009596 1482504 2013 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Customer loyalty marketing research: A comparative approach between hospitality and business journals
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Customer loyalty marketing research: A comparative approach between hospitality and business journals
چکیده انگلیسی

Businesses, including the hospitality sector discovered the importance of customer retention as a key success factor. Thus, customer loyalty is a topic that has received much attention since the 1990s as relationship marketing has become a popular marketing scheme. The purpose of this study was to review published research on customer loyalty to better understand its evolution and development in the hospitality industry. Specifically, the study took a comparative approach by examining published research from academic hospitality journals and business journals. A total number of 262 articles were reviewed. Topical areas, industry application, and research methods were discussed. Lastly, study limitations were discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 33, June 2013, Pages 166–177
نویسندگان
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