Internal market orientation: An empirical research in hotel sector

• Internal Market Orientation (IMO) has been empirically tested in hotel sector.
• WFB (Work/Family Balance) has been included as a sub-dimension of IMO.
• The presence of an IMO improves job satisfaction and employee commitment.

The study has three aims. First, to measure internal market orientation second, to analyze the relationships between IMO and two organizational consequences: job satisfaction and commitment; and third, to incorporate a new sub-dimension work/family balance. Empirical research has been done in a sample of Spanish hotels. Results show that IMO is a strategic determinant of both job satisfaction and employee commitment.