کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009657 1482510 2011 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants
چکیده انگلیسی

The objectives of this study are to examine the Generation Y consumer segments’ selection attributes and behavioral intentions toward green restaurants. A survey was administered to college students between the ages of 17 and 30 at a university in a Southeastern United States city. This study identified four different consumer segments of Generation Y college students according to their food-related lifestyles. Across the four segments, there were significant differences in selection attributes. In addition, significant differences were identified between the four segments regarding their behavioral intentions toward green restaurants. Finally, the marketing implications for the target groups are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 30, Issue 4, December 2011, Pages 803–811
نویسندگان
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