Entrepreneurship in the tourism industry: Issues in developing countries

The tourism industry in Malaysia is one of the most important sectors in terms of its contribution to the growth of the nation. The extensive demand on the tourism industry has stimulated the emergence of many small and medium hotels, resorts, and chalets in Malaysia. According to the literature, small and medium hotels are an extension of the entrepreneurial characteristics of the owners/managers of the hotels. In Malaysia, small and medium hotel entrepreneurs (SMHEs) have not been given much attention. Looking at this gap, this study aims to provide a significant result on entrepreneurship issues in Malaysia. The main objective of this study is to examine the characteristics of small and medium hotel owners/managers and the issues and problems they confront in relation to their survivability in the industry. The result revealed that the majority of owners/managers of small and medium hotels were male, middle-aged and older, with secondary and upper level of education, and whose prior specialisations or knowledge were not related to tourism. With strong self-confidence and independent personality characteristics, the majority started to establish their businesses after the financial crisis in 1997–1998. The result also defined small scale to mean hotels with less than 50 rooms, which had been constructed with limited personal funding and bank loans. Information technology was found to be an important tool to promote their hotels, but conventional techniques such as word of mouth and signboards were still significant. The owners/managers of small and medium hotels were in agreement over their weaknesses in terms of lack of knowledge and skills in running the business. At the same time, they also felt that the government should play a more proactive role in promoting the tourism industry.

Research highlights
► Self-confidence and independence are entrepreneurial characteristics possessed by small and medium hotel owners/managers in Malaysia.
► The hotels have less than 50 rooms, constructed using the personal funding of the owners.
► Conventional marketing strategies are dominant.
► Previous experience gain from different industries provides the necessary minimum knowledge and skills in managing the business.
► Proactive government promotion on local tourism product can help to prolong their survival in the industry.