کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009850 1482502 2013 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms
چکیده انگلیسی
As an effective policy which brings the service providers high occupancy rate and generates more profit than fixed pricing, the dynamic pricing strategy is extensively used in the online distribution channel. This paper studies the optimal dynamic pricing strategy based on market segmentation for service products in the online distribution channel taking hotel rooms as an example. Firstly, the pricing model is built to maximize the hotel profit through a dynamic process. Then the solution methodologies based on Chebyshev's Sum Inequality and dynamic programming are provided for the linear demand case and non-linear demand case, respectively. The optimal number of segments and optimal boundaries can be obtained. The results suggest that an appropriate policy of market segmentation in using of online reservation systems is benefit for the service suppliers as well as the consumers. Finally, an illustration based on a 300-room hotel is provided for the more realistic non-linear case.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 35, December 2013, Pages 274-281
نویسندگان
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