کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009879 1482506 2012 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Nutritional information disclosure on the menu: Focusing on the roles of menu context, nutritional knowledge and motivation
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Nutritional information disclosure on the menu: Focusing on the roles of menu context, nutritional knowledge and motivation
چکیده انگلیسی

As menu labeling legislation that requires nutritional information on restaurant menus becomes increasingly prevalent, it is controversial whether the provision of nutritional information promotes consumers to select healthy items. This study aims to examine the extent to which the nutritional information presented on menus influences consumer food evaluation and choice in restaurant patronage. We also investigate the effect of menu context and individual characteristics, such as nutritional knowledge and motivation to process, on consumers’ information processing. A computer-based experiment was conducted to collect data. The results show significant effects of the presence of nutritional information and the menu context, which is the healthiness of other alternatives on the menu, on consumer food decision. Consumer motivation to process the provided nutritional information significantly moderates the effect of nutritional information disclosure. These results present valuable implications for restaurateurs and policy makers interested in the effect of menu labeling.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 31, Issue 4, December 2012, Pages 1187–1194
نویسندگان
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