An epistemological view of consumer experiences

This paper discusses the theoretical underpinnings of consumer experience by examining the definitions of experience and the contextual nature of consumer experiences. It offers a framework to better understand this construct in a hospitality and tourism context. The proposed framework demonstrates the multidimensional facets of the consumer experience. An extensive review of the literature identified three stream of empirical research. The paper suggests that the perception of consumer experience has numerous foundational origins that have complicated its growth as a viable and valued concept. This study proposes a number of emerging themes that give credence and direction to the concept of consumer experiences.