کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1010021 | 1482513 | 2011 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
An examination of factors that discourage slot play in Macau casinos
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
This research investigates the factors that discourage slot play by Chinese gamblers in Macau, the main source of customers for the region's casinos. The results of focus group discussions indicate that the servicescape (or service environment, including floor layout, cleanliness, lighting, etc.) of the slot areas has little impact on whether Chinese gamblers play slot machines. Customer survey findings reveal that gambling motivation, betting preferences, the culture of Chinese gamblers, game characteristics (especially the size of the jackpot), and service provision are more important factors. Several managerial implications are extracted from a study of players’ responses to possible improvements to slot machines.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 30, Issue 1, March 2011, Pages 167–177
Journal: International Journal of Hospitality Management - Volume 30, Issue 1, March 2011, Pages 167–177
نویسندگان
Xiaoming Rose Liu, Yim King Penny Wan,