کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1010022 1482513 2011 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition
چکیده انگلیسی

Electronic word-of-mouth (eWOM) is prevalent in today's lodging market and has potential to influence consumers’ decision making. This study investigated how the presence of online reviewers’ personal identifying information (PII) may affect consumers’ processing of ambivalent online hotel reviews and hotel booking intentions. The results of an experiment with a sample of 274 undergraduate students indicate that the presence of PII positively affects the perceived credibility of the online reviews. When coupled with ambivalent online reviews, the presence of PII significantly lowers consumers’ hotel booking intentions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 30, Issue 1, March 2011, Pages 178–183
نویسندگان
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